AMA to Unveil New Branding Campaign; New Look, New Ad Campaign, Tighter Focus
News Advisory:
AMA to Unveil New Branding Campaign; New Look, New Ad Campaign, Tighter Focus
DETAILS:
The American Medical Association (AMA) will unveil an ambitious, new brand strategy and campaign aimed at generating increased physician and public support, strengthening its role as one of the country’s most influential advocates for health care. Top AMA officials will reveal a new AMA logo, discuss the brand strategy, and unveil a national, multi-media advertising campaign being launched to support it. The AMA will introduce the effort to America’s physicians during the group’s 154th Annual Meeting which runs June 18-22.
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NOTE:
This Event is for Credentialed Press Only
WHAT:
Press conference unveiling new AMA brand campaign
WHO:
John C. Nelson. M.D., M.P.H., AMA President
Michael D. Maves, M.D., M.B.A., AMA Executive Vice President and Chief Executive Officer
Gary C. Epstein, AMA Chief Marketing Officer
WHEN:
Thursday, June 16, at 10 a.m. (CT)
A continental breakfast will be available.
WHERE:
American Medical Association
Davis Room, 2nd floor
515 N. State Street
Chicago, Ill.
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NOTE:
DIAL-IN:
Media who cannot attend in person can register and listen to the press conference via a toll-free number: 888-307-2149. The password to enter the call is: 6742366 (then press pound sign)
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- Contact Information
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- Media Relations
- American Medical Association (AMA)
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