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SMU Cox Has New Maguire Energy Institute Director


DALLAS - SMU Cox School of Business has appointed W. Bruce Bullock as director of the Maguire Energy Institute. In this position, Bullock will seek to elevate the profile of the Institute and advance its mission by developing new programs and building strategic relationships with industry participants, governmental policy makers, and leading academics.

Prior to joining the Cox School, Bullock served as director of Corporate Communications for FMC Technologies, Inc., a leading global supplier of technology solutions for the energy industry and other industrial markets in Houston Texas. FMC was voted the leading oil and gas equipment service company on Fortune’s most admired list in 2005 and 2006. As director, Bullock managed all internal communications, public and media relations, brand management, employee volunteer programs, government relations, and marketing communications.

Before joining FMC in 1988, Bullock worked for Atlantic Richfield Company in Dallas, where he analyzed pending federal and state legislation and regulation. Bullock drafted and helped enact energy tax incentive legislation in several states.

“Most of Bruce’s career has been focused on addressing the many marketing, policy, and management issues in the energy industry – skills that will serve him well as he enhances the image and mission of the Maguire Energy Institute,” said Albert W. Niemi, Jr., dean of SMU Cox School of Business. “Bruce’s proven success in the industry makes him an ideal fit for this position, and we are pleased to welcome him on board.”

“Our nation and the world are facing very significant challenges regarding energy and the environment,” said Cary M. Maguire, Chairman, President, and CEO of Maguire Oil Company. “As we address critical changes, the Maguire Energy Institute will continue to serve as an unbiased industry thought leader while training the leaders of tomorrow.”

Bullock holds an MPA in public affairs from the University of Texas’ Lyndon B. Johnson School of Public Affairs and a BA in economics and political science from Southern Methodist University.

“I’m delighted to return to SMU and have the opportunity to direct the prestigious Maguire Energy Institute,” said Bullock. “Perhaps no other industry faces the technical, economic and geopolitical challenges that the energy industry does. At the same time, the energy challenges of the global economy have never been greater. SMU Cox and the Institute can provide an outstanding forum to address these issues.”


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