First Lady Dr. Jill Biden teams up with Pinterest to celebrate and support educators across the country

Today, Pinterest and America’s First Teacher, First Lady Jill Biden, announced a first-of-its-kind collaboration to honor and support educators, and invite the Pinterest community to show teacher appreciation all year long.

“I’m thrilled to share that I am teaming up with Pinterest to help celebrate and support educators!” said First Lady Jill Biden. “I encourage everyone to find a way — no matter how big or small — to share your appreciation for a teacher in your community.”

Every day teachers go above and beyond to inspire the classroom, and at Pinterest, we believe it is important for teachers to find inspiring and positive content online for themselves and their students all year long. That is why we are celebrating our teachers with:

• Dr. Biden’s Pinterest board. Whether you are stepping into the classroom for the first time, or have been teaching for years, Dr. Biden’s personal curated board includes tips on mentorship, ways to stay healthy throughout the school year, and advice from Pinterest’s most popular teacher creators and education-focused publications.
• Teacher tips with Dr. Biden and Friends. In collaboration with Council of Chief State School Officers, Dr. Biden and 2022 State Teachers of the Year are launching a new series featuring snackable advice for teachers just getting started in the classroom. The series will include advice on a wide range of topics from how to create community among colleagues, to mental health practices. This series will launch on Tuesday, October 4th ahead of World Teacher’s Day.
• Show your teacher appreciation in your community with easy DIY ideas on Pinterest TV. Two of Pinterest’s most popular DIY Creators, Marite Does It and House of Esperanza, are teaming up to reimagine the Teachers Lounge at Sarah Moore Greene Magnet Academy in Tennessee. With a series of DIY Projects that anyone can replicate, these Pinterest Creators will create a space for collaboration, connection and inspiration. Dr. Biden will unveil the new Teacher’s lounge on October 4th ahead of World Teacher’s Day on Pinterest TV.  

With an estimated 3.2 million educators in the United States on Pinterest, it is the place where they turn to for everything from classroom inspiration, to tips for health and wellness, and to learn from fellow teachers across the country.*

From lesson plans, to classroom decor, to what to wear on their first day of school, Pinterest has always been a place where teachers come for inspiration and creativity. People use Pinterest for ideas about how to ease into the school year with searches for “teacher desk setup” (+650%), “teacher supplies must haves” (60%), “teachers lesson plans templates” (+200%) and “classroom activities” (80%) increasing over the past year in the US.**

“As the son of a public school teacher I have experienced first hand the inspiration that teachers pour into their work every day,’’ said Malik Ducard, Pinterest’s Chief Content Officer. “On behalf of the employees at Pinterest I could not be more proud to announce our partnership with lifelong educator First Lady Dr.Jill Biden, to provide valuable resources and ideas for teachers they can use throughout the year.” 

This collaboration builds on Pinterest’s commitment to working with organizations that support teachers and students including the Yale Center for Emotional Intelligence’s wellbeing research projects for educators and school leaders, and Our Own’s commitment to a new standard of teacher and student empowerment by designing wellness spaces for under-resourced communities using Pinterest for ideas and inspiration.

*Source: GWI. “Teachers” are defined as teachers or professors in this data set; US data as of Q4 2020.

**Methodology: Pinterest internal search data; US; July, 2022 vs July, 2021.