Online Video Can Revolutionize Websites and Marketing Mix, Bringing Corporate Stories to Life

WALTHAM, Mass. & SAN FRANCISCO - CHEN PR has formed a strategic partnership with LaGrand Global Productions, a leading production studio specializing in Web news shows and corporate video. Video has become an increasingly popular marketing tool, which can be used to differentiate websites and news stories, to celebrate corporate milestones and to effectively tell corporate and customer stories.

“The next generation of the Web is all about moving beyond text-based information to the power of video,” said Chris Carleton, principal at CHEN PR. “We got to know Chris LaGrand through our work with Sun Microsystems, and we know that our clients can count on his firm for broadcast-quality production and original creative.”

“Video, with its powerful imagery and personal touch, is clearly a captivating medium,” said Chris LaGrand, president of LaGrand Global Productions. “Our clients are using video to set themselves apart from competitors by telling their stories and their customers’ stories – with the impact that only video can deliver.”

In an increasingly competitive recruiting environment, video is also a powerful tool for employee communications. LaGrand notes that companies are producing videos to unveil new branding, to consistently communicate key messages for product launches, and to convey key corporate news, such as acquisitions, to the employee base.

Demand for video via the Web is rising. Over 24.9 billion video streams were served across entertainment and media sites in 2006, an increase of 38.8 percent from the previous year, according to a report from AccuStream iMedia Research