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Ideawicket launches ‘Open Innovation Portal’


New Delhi, India, March 14, 2007 has recently launched its ‘Open Innovation Portal’. The site seeks to become a place where innovators and corporations can connect to exchange their innovation requirements. It is a platform for innovators to showcase and share their creations with the world.

The guiding philosophy behind the launch of this site is that everyone has an innovator in them. We have all had the ‘Aha!’ moment when we thought about products or services that we would like to see but that are not available in the marketplace. Ideawicket caters to people interested in sharing their innovative ideas, designs and techniques with others. Users can post solutions for everyday products, processes and services that save time, cost and space, increase productivity and efficiency, foster easier communication, improve consumer experience, are socially and ecologically responsible, delight the senses or enhance quality of life.

Innovators can describe their innovations, provide market, cost and time analysis, user benefits and intellectual property information. As with most sites these days, the portal offers networking features like private messaging, sharing content with friends, posting comments, keeping your material ‘private’ or ‘public’, uploading images and adding a video feed.

Ideawicket’s near-term goal is to sign up corporations that are interested in sourcing their innovation from customers and the general public. This is based on the belief that outsourcing of innovation by organizations is the wave of the future.

About Ideawicket has been launched by Ideawicket Innovations Private Limited and is based in New Delhi, India. It sees consumers and laypersons becoming the instrumental force behind the development of new products, processes and experiences.

Ideawicket is headed by Amar Aujla.

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