Crown Media transitions corporate name to Hallmark Media

Crown Media Family Networks is transitioning its corporate name to Hallmark Media, the company announced. The change reflects an effort to more closely align with the legacy brand of parent company Hallmark Cards. It was announced at the bi-annual meeting of the Television Critics Association.

“The iconic Hallmark brand and our purpose-driven mission to help people lead caring, connected lives full of meaningful moments will drive everything we do,” said Wonya Lucas, President & CEO. “The beloved Hallmark brand is associated with positivity, kindness, celebrations, and traditions—all of which are the underpinnings of our content and core values. With these attributes as our foundation, it only makes sense that our company name lead with the Hallmark brand.”

Home to linear networks Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama, as well as streaming service Hallmark Movies Now, the company recently closed out a stellar second quarter with flagship network, Hallmark Channel, ranking as the second most-watched entertainment cable network in total day among Women 18+, as well as #1 on weekends.

About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing 27,000 worldwide, the approximately $3.5 billion company operates a diversified portfolio of businesses. The Hallmark Global business sells greeting cards, gift wrap and related products in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently-owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Crown Media Family Networks operates three linear cable channels, Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama, and Hallmark Movies Now, a subscription video on-demand streaming service. The company also features Hallmark Publishing, a leading publisher of uplifting eBooks, audiobooks, and print editions. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Hallmark.com.