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Kmart and The Caregivers Marketplace™ Launch New Program for Family Caregivers


HOFFMAN ESTATES, Ill. – March 7, 2007. Kmart is partnering with The Caregivers Marketplace (a free service of Hamacher Resource Group, LLC) to bring ongoing savings to anyone who gives or receives care on purchases of brand name health care products. The Caregivers Marketplace is the nation’s only cash back (mail-in rebate) program geared expressly to the nation’s 44 million family caregivers. Consumers can purchase eligible products and then submit easy-to-complete cash back request forms on brands including Depend®, Poise®, Huggies®, Ensure®, Glucerna®, Citrucel®, Oscal®, Comfort Bath and others. The program will debut in April in conjunction with Kmart’s second annual caregivers’ initiative at 1,100 Kmart locations with pharmacies. The initiative focuses on the needs of family caregivers. As a result of this launch, Kmart will become an official retail outlet for Caregivers Marketplace and the first national chain to do so.

“We applaud Kmart for recognizing the needs of this important segment of the American population,” said Paul Alper, Hamacher’s general manager of caregiver programs and manufacturer services. “Many of the nation’s family caregivers rely on Kmart as their source for health care products. This new collaboration brings a valuable benefit directly to these customers, and relieves some of the potentially huge financial burden they face.”

“This program aligns very nicely with our ongoing commitment to deliver value to our customers,” agreed Barbara Poling, VP GMM Drug Store and Mark Doerr, VP GMM Pharmacy at Sears Holdings. Poling added, “Caregivers Marketplace allows us to provide the growing segment of family caregivers an opportunity to save money on products they are already buying to meet the needs of their loved ones.”

About The Caregivers Marketplace
The Caregivers Marketplace is a completely free and confidential service for family caregivers that offers cash back and information on essential products used routinely by those who care for a loved one at home. Brands eligible for cash back include Ensure, Glucerna, Depend, Poise, Huggies, Pull-Ups, GoodNites, Cottonelle Fresh Folded Wipes, Citrucel, Columbia Antiseptic Powder, Comfort Personal Cleansing, No-Rinse, Oscal, Omron, and Standers. New brands are added to the program on a regular basis. Program information and cash back forms, resources for caregivers and more can be found at

About Hamacher Resource Group
The over-the-counter health and beauty care industry experts at Hamacher Resource Group combine the art of creative development with the science of data and market analysis to enhance the bottom lines of product manufacturers, wholesalers, retailers and affiliated companies. Hamacher is headquartered in Milwaukee with a subsidiary in the United Kingdom. Website at

About Kmart
Kmart, a wholly owned subsidiary of Sears Holdings Corporation (Nasdaq: SHLD), is a mass merchandising company that offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, Martha Stewart Everyday and Route 66. For more information visit the company’s Web site at or the Sears Holdings Corporation Web site at


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