The Weather Network Selects DMTI Spatial to Drive Improved Travel Intelligence to Consumers

DMTI Spatial, a leading provider of location intelligence solutions, has been selected by The Weather Network to support the development and implementation of its enriched national traffic and transportation product. Using DMTI’s CanMap® Route Logistics and Enhanced Points of Interest products, consumers visiting The Weather Network’s web site (http://www.theweathernetwork.com) will soon be able to source information about current road conditions, traffic patterns such as speed and incidents and determine directions on how to reach destinations of choice.

Nationally, The Weather Network and MétéoMédia is available to 10.1 million households representing 99 percent of Canadian cable and satellite subscribers. Weather forecasts can be localized for up to 1,200 communities across Canada. For 15 years The Weather Network has offered winter highway and road conditions via the web and television. The success of this feature has prompted the company to develop a national, robust year-round traffic and transportation product that will enhance the quality of a driver’s experience by providing vital traffic information. Through points of interest, innovative features such as golf course, route alternatives, national park locations and weather conditions reports will support superior travel intelligence. Over time these new services will be available via wireless devices in order to serve consumers at any location.

“When planning these products we looked at several different offerings in the marketplace and found that DMTI Spatial had the most comprehensive, national data available,” said Pierre Morrissette, President & CEO, Pelmorex Media Inc. “By increasing the amount of local content available to users in the traffic and transportation areas, we expect significant growth in our customer base by better meeting the needs of Canadians coast to coast.” CanMap® RouteLogistics provides an exceptional map fabric for applications deriving location intelligence to support vehicle routing, personal navigation, site selection and customer serviceability. The Enhanced Points of Interest (EPOI) file is a national database of over 1 million Canadian business and recreational points of interest.