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Cyclone Introduces Trade Activity Manager for Pharmaceuticals


SCOTTSDALE, AZ -- 11/22/2004 -- Cyclone Commerce today announced the immediate availability of Trade Activity Manager™, a solution that allows wholesalers and retailers to share inventory and sales activity with pharmaceutical manufacturers for real-time analysis and fact-based decision making.

Cyclone Trade Activity Manager helps companies to visualize, analyze and act on granular “867” sales and inventory data received via its B2B gateway from wholesalers and retailers. Deploying Cyclone Trade Activity Manager helps companies leverage this critical operational information across several key functions including IMA tracking, sales compensation, marketing, customer service and finance.

“Pay-per-performance business models require new levels of interoperability, data sharing, integration standards and analysis,” said Phil Fersht, program director at research and advisory analyst firm The Yankee Group. “Trade operations impact several integral functions at pharmaceutical manufacturers, so it makes sense for companies to consider integrated software solutions that address all aspects of real-time communication, visualization and exception-based compliance management.”

“Leading retailers are exploring all avenues for increasing on-shelf availability through increased collaboration across their supply chain,” said Daryl Eicher, general manager of pharmaceutical solutions for Cyclone. “The problem to date has been the high cost of transmitting and analyzing these large 867 files using value-added networks and traditional data warehouse tools. Cyclone Trade Activity Manager eliminates these excessive, recurring charges and enables pharmaceutical manufacturers to quickly visualize and act on 867 data.”

Cyclone Trade Activity Manager enables fact-based collaboration which improves trade management by allowing pharmaceutical manufacturers to:

-- Eliminate diversion and forward buying,
-- Manage wholesaler fee-for-service models,
-- Manage wholesaler IMAs & retailer shelf levels, and
-- Leverage internet B2B Infrastructure to avoid excessive VAN charges.

For the hundreds of business-to-business processes in the healthcare industry, Cyclone provides Smarter B2B solutions that help enterprises manage processes from the edge of their infrastructure, rather than relying solely upon back-end systems. In this way, companies can gain visibility into each step in the process and act in real-time upon the information in flight between organizations.
About Cyclone Commerce

Cyclone provides Smarter B2B solutions for the real-time enterprise. Every enterprise has hundreds of critical business-to-business process issues between its customers, suppliers and other partners. Cyclone provides software that allow businesses to act in real-time upon information “in flight” by getting the information flowing between trading partners, giving them visibility into key processes, and allowing them to manage events as they occur. Founded in 1996, Cyclone Commerce is headquartered in Scottsdale, Ariz.

Customers: Cyclone’s 2,100 customers are some of the most well-recognized brands, including 3 of the top 4 national retailers, 30 top suppliers of consumer packaged goods, the top 10 pharmaceutical manufacturers, all of the top healthcare distributors, 3 of the world’s top 4 logistics providers, the world’s top 2 computer manufacturers, the top 3 electronics distributors, the world’s largest automotive manufacturers and over 100 financial services organizations, including the world’s largest investment provider.

Selected Awards: Computerworld’s “Innovative Technology Award,” 10/02; Upside’s “Hot 100,” 2002; Retail Information Systems “#1 Retail Satisfaction,” 1/03; Consumer Goods Technology, “Best of Breed,” 1/03


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