Clubbi Secures $12M Series A from NFX and ALLVP as it Scales Grocery Supply Marketplace across Latin America

Clubbi, a Brazilian one-stop-shop for “small grocers” to stock up in a simple and fast way, raised US$ 12 million in a Series A round, co-led by NFX and ALLVP, with participation from existing investors Valor Capital Group, ONEVC, and Better Tomorrow Ventures. Six months after the announcement of a US$ 4.5M Seed round, the company has been growing more than 25% per month, has doubled its customer base, serving almost 2,500 retailers, has expanded beyond Rio de Janeiro into other markets, such as Salvador, capital of Bahia.

Clubbi offers an online commerce platform where retailers can buy everything their stores need in just one place, with competitive prices and a differentiated level of service: 24-hour delivery, split orders with no minimum quantity, and payment by installments and credit card. The idea is to increasingly insert the online virtual purchasing method into the day-to-day of the merchant, offering a leaner stock proposal through constant replacements and optimizing the use of working capital. This allows more flexibility for the merchants to conduct its activities.

Focused on expanding throughout Brazil, the investment will also enable improvements and the expansion of the portfolio for the “small grocers”, as well as accelerating the development of new partnerships and solutions for the consumer goods industry. “We are solving a huge pain that exists in the market today,” says Marcos Adler, CEO and Co-Founder of Clubbi. “The supply of ”small grocers“ is in a process of accelerated digitization. This step is fundamental for the supply chain to reach a new level of efficiency that will benefit all players involved and, especially, the final consumer.” The company’s goal is to reach more than 15,000 retailers in 10 Brazilian cities by the end of 2023. “We remain firm in our proposal to transform Clubbi into the main player in the dynamics of retail supply in Brazil,” he adds.

“In the next five years, many of the dominant platforms and marketplaces that will drive Latin America’s B2B ecosystem will be built,” explained Pete Flint, General Partner at NFX. “Between their fast-growing customer base and experienced founding team, Clubbi is set to modernize a huge, highly fragmented and essential part of the economy.”

The new investment should also elevate Clubbi into a fintech. Part of the funds will be used to develop a new range of products, creating a channel to distribute financial services such as credit and payment solutions. This is one of the biggest advantages of B2B marketplaces, as they offer credit at the most opportune moment: the purchase. “Offering financial solutions further enhances our value proposition as a partner company to the marketplaces. Better conditions and term options when buying groceries help our customers optimize their cash flow, solving one of their main challenges,” explains Adler.

“We’re thrilled to join Joao, Marcos, Ale and the Clubbi team in their mission to transform grocery mom-and-pops in Brazil and beyond. Not since investing in Cornershop in 2015, have we seen such a strong product market fit and a clear path to building a giant regional marketplace”, says Frederico Antoni, Founder & Managing Partner at ALLVP. “With this massive opportunity, we’re excited to see Clubbi cracking the code”, he adds.

“Small and medium-sized grocery stores are a fundamental part of the Brazilian retail economy, and we believe that Clubbi is already playing a crucial role in empowering these entrepreneurs by delivering solutions that will significantly improve their procurement, financing, and software capabilities. The Company has already proven it is capable of contributing to the social and economic development of the regions where it operates, and the team has demonstrated an impressive ability to successfully scale the business and outperform its forecasts. We remain highly excited with Clubbi and continue to bet on it as an important agent in the digital transformation of small and mid-sized grocery stores throughout Brazil,” says Antoine Colaço, Managing Director of Valor Capital Group.

To learn more and sign up for Clubbi’s platform, please visit: www.clubbi.com.br

ABOUT CLUBBI

Founded in 2020 by João Macedo, Marcos Adler and Alexandre Farber, Clubbi wants to digitize small grocers in Latin America. Based on technology, the digital platform allows small businesses, such as grocery stores, to buy everything they need to efficiently stock their stores and keep their shelves always full. Based in Rio de Janeiro, the company received its first round of investment in 2020, led by Canary and with the participation of angel investors such as Marcelo Sampaio, founder and CEO of Hashdex, and Pedro Jahara, founder and CEO of Lexter. The company also participated in the first class of the Latitud acceleration program, run by Brian Requarth (VivaReal). Today, Clubbi already has more than 2,500 grocery stores in Rio de Janeiro and is starting its expansion plan for 10 Brazilian cities in the next 12 months. Visit Clubbi or connect through Linkedin.

Contact Information

Riley Munks

Media Contact

NFX for Clubbi

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