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Graphic Communications Leader Unveils First Fully Customizable Management Console


SALT LAKE CITY - Alexander’s, the industry’s pioneer in customizable graphic communications, has announced the formal launch of the industry’s most flexible and comprehensive franchise management platform.

Beyond traditional online print management and branding modules, Alexander’s Advantage™ provides franchises and distributed companies with a fully customized management console that gives them all the tools they need for not only their print and branding needs but also for the creation and management of display graphics—an industry first. The Advantage platform is available now.

Alexander’s Advantage plays a critical role for franchises in every market as well as for distributed companies such as multi-level and direct marketing firms, where uniform branding is imperative. The Advantage makes it easy for franchisees to carry out their own marketing efforts using approved corporate templates. However, this is where the similarities to existing print-on-demand offerings ends.

“With the Advantage platform, we are enabling franchisors to provide their franchisees with a fully branded and customized console that gives them all of the flexibility and all of the related resources they need to help their business succeed,” said Jeff Alexander, president and CEO. “Franchisees need the instructions, the measurements and any other operational materials to launch and carry out their business campaigns. They need the flexibility to fully customize their software interface, and the ability to order and manage display graphics and signage in addition to fulfilling their printed collateral needs. With Advantage, we’re giving franchisors the ability to truly partner with their franchisee customers via solutions that allow them to manage the marketing side of their business from end to end.”

Early implementations of Advantage have met with resounding success in businesses ranging from restaurants to automotive dealerships to comprehensive national organizations such as Kid-to-Kid, Franklin Covey Corporation and NuSkin International.


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