Super Bowl Champs New England Patriots Go Digital with Avid Solutions

Kraft Sports Productions to produce weekly football programming with Avid’s industry-leading ingest, shared storage, and nonlinear editing systems

Tewksbury, MA — June 8, 2005 — Avid Technology, Inc. (NASDAQ: AVID) today announced that Kraft Sports Productions, the production company for the New England Patriots and other Kraft family businesses, has deployed an Avid digital postproduction workflow to produce weekly televised football programming. The new digital production environment will be used to create a range of programs, including Patriots: All Access – a weekly series broadcast on ABC-affiliate WCVB-TV – designed to give viewers a unique behind-the-scenes look at the three-time Super Bowl champions. The end-to-end postproduction workflow centers around the revolutionary Avid Unity® MediaNetwork shared-storage system, and connects an Avid AirSpeed® system for ingesting media with Avid Xpress® Pro and Avid Media Composer® Adrenaline systems for video editing and finishing.

“We’re producing programs that showcase the extraordinary teamwork behind the New England Patriots organization, with thousands of hours of eye-catching footage from some of the most exciting games. Avid’s industry-standard tools will allow us to cut production cycles significantly and invest more creative time on delivering shows that are sure to keep viewers on the edge of their seats,” said Dave Mondillo of Kraft Sports Productions. “Moving to a digital postproduction workflow can be challenging. To do it right, we knew it would require a reliable technology infrastructure and a well-trained staff of editors and producers who are up-to-date on the latest production capabilities. We chose Avid systems because they give us the performance and flexibility to do more than we ever imagined.”

With footage and clips stored on the Avid Unity MediaNetwork system, the new postproduction workflow will enable Kraft Sports Productions to take advantage of a shared-media environment, allowing multiple editors in different locations to work simultaneously – and in real-time. This new environment will eliminate the need to shuttle hundreds of tapes back and forth to users, thereby increasing efficiency and reducing the time it takes to complete projects.

Dana Ruzicka, vice president of post solutions for Avid, said, “Kraft Sports Productions is the latest among a growing group of media professionals who are migrating from standalone editing workstations to collaborative workflows. With a new end-to-end postproduction environment in place, Kraft Sports Productions is empowering creative teams to easily share media between systems and locations, and to simultaneously work on various elements of any program that they currently have in production. We are pleased that Kraft has made this important transition with Avid tools.”
About Avid Technology, Inc.

Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast news professionals to work more efficiently, productively, and creatively. For more information about the company’s Oscar®, Grammy®, and Emmy® award-winning products and services, please visit: www.avid.com .

© 2005 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements and availability are subject to change without notice. Avid, Film Composer, Adrenaline, Media Composer, AirSpeed, Avid Xpress Pro, and Avid Unity are either registered trademarks or trademarks of Avid Technology, Inc. in the United States and/or other countries. Avid received an Oscar statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid Film Composer® system for motion picture editing. Digidesign, Avid’s audio division, received an Oscar statuette representing the 2003 Scientific and Technical Award for the design, development and implementation of its ProTools® digital audio workstation. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. All other trademarks contained herein are the property of their respective owners.

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Amy Paladino

PR Manager

Avid Technology, Inc.

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