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Chicago, Miami Win First-Ever Boost Mobile RockCorps ’’Bring BMRC to Your City’’ Contest


NEW YORK - Boost Mobile RockCorps (BMRC), the national youth volunteerism movement that since 2005 has motivated more than 16,000 young people to get involved and help their communities, has announced that Chicago and Miami have won its first-ever “Bring BMRC to Your City” online contest.

From Anchorage to Atlanta, young people interested in making a difference in their communities visited to share why BMRC should come to their hometown. Now, with more than 25,000 votes cast, Boost Mobile RockCorps will answer this unprecedented call to action by giving young people in Chicago and Miami a chance to earn concert tickets in exchange for volunteering in their communities.

“‘Bring BMRC to Your City’ furthers the impact of the Boost Mobile RockCorps movement by giving young people across America a sense of empowerment by giving back,” said Daryl Butler, director strategic alliances, Boost Mobile. “With the addition of Chicago and Miami to the 2007 BMRC Tour we can motivate even more of our youth to become proactive and productive contributors to their communities.”

Voters in more than 130 cities lobbied to be the next stop on the 2007 BMRC tour. “It is inspiring to know people from all over are so passionate about making this world a better place for themselves and for others,” said Stephen Greene, chief executive officer, RockCorps. “We are thrilled so many people would welcome BMRC to their cities. The response is a testament to the desire of young people to improve their communities and to connect with each other through the power of music. Because of the tremendous response we will be expanding the program to reach even further this year, adding several never before visited cities to the 2007 national tour, including Oakland, Philadelphia, Baltimore and Portland, Oregon.”

The BMRC revolution will travel to 13 markets total this year: Los Angeles, Oakland, Miami, Atlanta, Houston, Chicago, Minneapolis, Philadelphia, Detroit, Baltimore, Portland, Washington, D.C. and New York. The 2007 BMRC movement kicked off in Los Angeles in early February with a diverse roster of volunteer projects and partnerships involving local LA youth that will culminate with the ultra-exclusive concert event at the Kodak Theatre. Major reward concert events are also scheduled to take place at Atlanta’s Fox Theatre on June 9 and New York City’s legendary Radio City Music Hall on October 6.

The effects of BMRC go well beyond the concerts. A recent comparison of BMRC and non-BMRC participants illustrates that close to 80% of BMRC volunteers are likely to volunteer again in the future - without a concert ticket/reward. Additionally, 73% of participants who attended the BMRC concert conveyed it gave them a sense of how powerful volunteer work can be. Music has the power to bring people together, and Boost Mobile RockCorps is channeling this power as a catalyst for making volunteering cool and relevant to today’s youth.


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