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Over 4million fans watch thrilling final – Sky Sports’ highest League Cup Final viewing on record

- New camera technology brings fans even closer to the action, with Super Slow Spidercam, Super Slow Steadicam and ACS zoom net cameras

- There were more than 24m views of content throughout the day on Sky Sports social and digital platforms

(Cover Images via AP Images)
(Cover Images via AP Images)

Sunday’s Carabao Cup final saw the highest in-home peak and average viewing figures on record for a League Cup Final on Sky Sports, as well as the introduction of a host of new filming technologies.

The match averaged 3.16m viewers and peaked at over 4m – the highest in-home peak for any match since Liverpool v Man Utd in January 2021 (4.8m). The final also saw the highest peak audience of the 21/22 football season.

For the already enthralling game – in which four goals were disallowed - fans watching from home were brought even closer to the action as Sky Sports introduced new super slow-motion spidercam and steadicam cameras.

The Super Slow Spidercam – a world first in football coverage – was used to showcase key replays, and montage shots. The Spidercam, which was still used at full speed for live cuts and analytical replays, was switched to super slow for replays of set-pieces and penalty kicks.  These new angles added to the drama of the 22 kick penalty shootout.

Fans also benefited from the introduction of new ACS net cameras with zoom lenses, which provided great shots of penalty area incidents, including for the numerous goal mouth scrambles and near-misses. Previously filmed using fixed wide-angle lenses, the zoom lenses allow the viewer to get closer to the goalmouth action.

Another super slow-motion camera, the Super Slow Steadicam, was brought in predominantly for the trophy lift and celebration scenes at full time. Most of Sky Sports’ iconic celebration shots over the years have come from the use of Steadicams on the pitch, so the ability to switch this camera to super slow mode is a great way of adding greater depth to the live show.

Sunday’s cup final also saw strong viewing across Sky Sports’ social and digital platforms, with more than 3m video views on Sky Sports Football Twitter and 510k views on Sky Sports Football Facebook. 4.5m views were received on Sky Sports Facebook throughout the day with the best performing video – a clip of the young fan lifting the Carabao Cup – landing 1.2m views of the total 11.8m. Meanwhile, there were 4.9m views on Sky Sports Football YouTube.

Sky Sports Director of Football Gary Hughes said: “It was a brilliant final and great occasion to introduce the new cameras - bringing over 4 million fans even closer to the action.”

EFL Chief Commercial officer Ben Wright said: “Sunday’s game was a spectacular finale to the 2021/22 Carabao Cup. The record-breaking number of people watching live on Sky Sports, alongside a sell-out Wembley Stadium demonstrates the continued popularity of the competition and its importance within the domestic game. I would like to take this opportunity to thank Sky Sports for the prominence it gave the match in its schedule, the exposure across its digital platforms and for the enhanced level of production which helped give those watching a different perspective of the dramatic penalty shoot-out.”

About Sky

Sky is Europe’s leading media and entertainment company and is proud to be part of Comcast Corporation. Across six countries, we connect our 23 million customers to the best entertainment, sports, news, arts and to our own award-winning original content. 

Following the launch of Sky Glass, we now offer customers our strongest ever line-up of products and services. As well as the new streaming TV with Sky inside and everything integrated, customers can enjoy the award-winning Sky Q with all your favourite channels and apps in one place, and with Sky Go you can now access an even better experience on your devices. Sky TV has new channels, new shows and new deals with Peacock, Paramount+ and more. Sky Mobile was voted Best Pay Monthly and Best Value Pay Monthly network by Uswitch, and with Sky Broadband we’re offering our fastest speeds yet.

Building on the success of Sky Originals like Chernobyl, Gangs of London and Brassic, we are doubling our investment in original content by 2024 through Sky Studios. Our new TV and movie studio, Sky Studios Elstree, is expected to create over 2,000 new jobs and generate an additional £3 billion of production investment in the UK over the first five years alone. Sky News provides impartial and trustworthy journalism for free, Sky Arts is the UK’s only dedicated free-to-air arts channel making the arts accessible for everyone and Sky Sports, our leading sports broadcasting service, brings customers some of the biggest and best global sporting events from the Premier League to Formula 1 and everything in-between. Sky Cinema is the home of Sky Original films with brand new films launching every month alongside an unrivalled range of the latest cinema releases and on demand library.

We believe that we can be a force for good in the communities in which we operate. We’re committed to being Europe’s first net zero carbon entertainment company by 2030 and we’re proud to be a Principal Partner and Media Partner of COP26 – the UN Climate Change Conference. We take pride in our approach to diversity and inclusion: we’ve been recognised by The Times and Stonewall for our commitment to diversity, and we’ve set ambitious 2025 targets to continue to increase diversity and representation.  We’re also committed to investing £30million across our markets over the next three years to improve our approach to diversity and inclusion, and to tackle racial injustice.

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