Dr. EV-il Fights Climate Change in GM’s Big Game Spot

The cast of Austin Powers will reunite in General Motors’ big game ad, taking aim at climate change in a humorous way. In “Dr. EV-il,” an extension of GM’s “Everybody In” campaign, Dr. Evil meets his match – climate change – and learns he is now the second biggest threat to the world. To regain his top position, Dr. Evil and his evil sidekicks hatch a diabolical plan to take control of GM, using the company’s Ultium Platform to fight this new nemesis.

The spot prominently features EVs powered by GM’s Ultium Platform — including the GMC HUMMER EV SUV and Pickup, Cadillac LYRIQ, Chevy Silverado EV and the BrightDrop EV600 — as well as Cadillac’s autonomous Halo Concept Portfolio, which includes the InnerSpace, SocialSpace and PersonalSpace.

The campaign includes a hero :60 TVC, multiple teasers and bonus content
across GM and talent social channels.

ADVERTISING CREATIVE:

Climate change is the number one threat to the planet. Not to be outdone, Dr. Evil hatches a diabolical plan to take over GM and use their revolutionary EV technology to fight this new nemesis, and – thanks to a late breaking surprise from his son, Scott – help save the world. Before taking it over.

FEATURED TALENT:

Mike Myers as Dr. EV-il
• Mike Meyers reprises his role as Dr. Evil, reuniting with his cronies to help save the world from climate change as he rebrands himself Dr.
EV-il.

Rob Lowe as Number Two
• Rob Lowe reprises his role as second in command, Number Two and helps Dr. EV-il form his plans.

Seth Green as Scott Evil
• Seth Green reprises his role as Dr. Evil’s son, Scott Evil, and informs Dr. EV-il that climate change is now the number one threat to the world.

Mindy Sterling as Frau Farbissina
• Mindy Sterling reprises her role as Dr. Evil’s henchwoman, Frau Farbissina, and proposes the idea that Dr. EV-il save the world from climate change so that he can take over the world.

QUOTE:

“In GM’s Super Bowl LVI spot, Dr. Evil has met his match – climate change. To regain his top position, he reinvents himself as Dr. EV-il and he and his evil sidekicks take over GM for our Ultium Platform and EV lineup, including the GMC HUMMER EV, Cadillac LYRIQ, Chevrolet Silverado EV, BrightDrop EV600, and Cadillac concepts the InnerSpace, SocialSpace, and PersonalSpace. Through this modern and humorous interpretation of beloved characters, we are highlighting the importance of EVs in the fight against climate change as GM goes all electric with ‘Everybody In.’” – Deborah Wahl, global chief
marketing officer, General Motors

MEDIA DETAILS:
General Motors’ “Everybody In” campaign Dr. EV-il spot will run during the third quarter of the big game.

CREDITS:
Brand I General Motors
Deborah Wahl, Global Chief Marketing Officer
Megan Stooke, Director, Brand Experience, GM Global Brand Marketing
Sarah Schrode, Branded Entertainment Manager
Suzanne Hinz, GM Brand Marketing Manager
Amanda Reuss, GM Brand Assistant Marketing Manager
Frank Hamidi, GM Lead Counsel, Sales and Marketing
Craig Bucholz, Senior VP, Global Communications
Dave Roman, VP, Corporate Communications
Juli Huston-Rough, Director, Corporate Communications
Arianna Kughn, Sr. Manager, GM Brand Communications
Cambrey Thomas, Sr. Manager, GM Brand and Innovations
Jasmine Swain, GM Brand and Digital Communications

Creative Agency I McCann Detroit
Chuck Meehan, Co-Chief Creative Officer
Brad Emmett, Co-Chief Creative Officer
Rob Legato, Group Creative Director

Hafeez Saheed, Executive Integrated Producer
Grant Theron, GM Global Business Lead & Chief Executive Officer
Commonwealth
Krysty Sagnia, EVP, Executive Account Director
Diana Ceausu, Global Head of Strategy and Research
Francheska Gjeloshaj, Sr. Strategist

Talent I United Talent Associates

Production Company I Bootleg Films UK
Tim Kirkby, Director
Greg Jordan, Executive Producer

USA Production Support IRocket Film
Sara Eolin – Managing Director
Marla Whittaker - EP/Head of Production

Editorial I Cosmo Street
Yvette Cobarrubius, Executive Producer
Marie Mangahas, Head of Production

Visual Effects I AFX Creative
Chris Noellert, Creative Director/ 2D Supervisor
Tom Connors, VFX Supervisor/ 3D Lead
Esther Minitser, Head of Production
Nicole Fina, Executive Producer
Mark Leiss, Managing Director

Color I AFX Creative
Derek Hansen, Colorist

Music I George S. Clinton
“Opening Title” from AUSTIN POWERS: INTERNATIONAL MAN OF
MYSTERY
Music by George S. Clinton
Courtesy of New Line Productions, Inc.

VIDEO: Dr. EV-il | #EVerybodyIn | 90 Second Spot