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Hyundai Motor Reveals Global CSV Project ‘Continue’

- ‘Continue’ demonstrates the company’s commitment to sustainable future with a focus on Earth, Mobility, and Hope

- Video revealed on official YouTube channel, depicting the upcycling journey of marine plastic pollution


Hyundai Motor Company today announced ‘Continue’ as the overarching project to encompass all of the company’s global CSV (Creating Shared Value) activities. ‘Continue’ conveys Hyundai Motor’s unwavering commitment toward sustainable future, as demonstrated by the infinity logo.

The three key areas of focus under ‘Continue’ will be Earth, Mobility, and Hope.

‘Earth’ activities address local environmental issues in different areas, including ghost net removing and upcycling resources in Europe, and rainforest restoration in Latin America.

‘Mobility’ activities will promote safety and convenience through rehabilitation support for traffic accident patients using a virtual driving simulator and a safety program for school vehicles using big data technology.

‘Hope’ activities aim to support the growth of future generations through programs such as ‘Hope on Wheels’ in North America to raise awareness of childhood cancer, and ‘H-Mobility Class’ in Korea which fosters youth talent in the areas of vehicle electrification and autonomous driving.

Hyundai Motor also revealed a promotional video, ‘Continue – The Journey of PET’ on its official YouTube Channel. The video sheds light on marine plastic pollution and depicts the journey of a plastic bottle waste retrieved after decades of floating in the sea to be used as eco-friendly material for vehicles through the process of upcycling. The video features anthropomorphic storytelling and animation to better engage with Millennials and Generation Z.

Hyundai Motor has been carrying out various environment-focused CSV activities with a commitment to foster a sustainable future. Last year, the company partnered with Healthy Seas, an NGO in the Netherlands, to collect 78 tons of ghost nets and marine litter that were upcycled into sustainable products, such as the floormats in the IONIQ 5 that was sold in Europe.


About Hyundai Motor Company

Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe.

Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider.

The company invests in advanced technologies such as robotics and Urban Air Mobility (UAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services. 

In pursuit of sustainable future for the world, Hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies.

More information about Hyundai Motor and its products can be found at: or

Disclaimer: Hyundai Motor Company believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.

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