Pinterest acquires Vochi, a video creation and editing app

Today we’re announcing that we’ve acquired Vochi, a video creation and editing app focused on democratizing quality tools for creators. Acquiring Vochi is part of our commitment to helping creators bring more quality video content to Pinterest. Having more inspiring content can provide Pinners with more ways to watch, make and shop creator ideas.  

“Our vision is to create a place where Pinners can go from inspiration to realization, and having more creator tools can help us further this vision,” said Bin Liu, Head of Creators Engineering at Pinterest. “We’re excited to work with Vochi’s talented team to bring more video creation tools and quality content to our more than 400 million Pinners around the world.”

Vochi was founded in 2019 by Ilya Lesun, Anna Buglakova, Vasily Kasnitsky, Sergey Malyutin and incubated by Andrei Avsievich and Yury Melnichek from Bulba Ventures.

“The Vochi app gives creators the ability to apply high quality effects based on computer vision on objects in a video instantly,” said Ilya Lesun, CEO & Co-founder at Vochi. “These technologies are unique in the industry, and we’re excited to bring them to an even larger audience as a part of the Pinterest team.”

“Our ambition is to provide creators with a powerful tool that helps them make outstanding videos much faster, saving them time and energy for more creation and inspiration,” said Anna Buglakova, CPO & Co-founder at Vochi. 

The Vochi app will continue to be available as a standalone app for now. We’re looking forward to working with the Vochi team and building more innovative creator tools together. 

Financial terms of the deal were not disclosed.