Introducing at.inc/ — The Seed Fund That Combines Day One Capital and Operational Expertise to Partner With Founders “At Incorporation”

at.inc/, the seed fund previously known as Tank Hill Ventures, today announced its new branding and strategy for investing in founders and their vision at incorporation [at.inc] and throughout a startup’s journey. Led by general partners Nadav Eylath and Roni Bonjack, at.inc/ combines an incredible seed investment track record with deep operational expertise in building and scaling startups from day one. at.inc/’s first fund (2015 vintage) is currently performing better than a 10x return, with four exits (one IPO), and positions in six other unicorns to date. The fund has a global focus, having already made investments in startups in the US, UK, and Israel.

Eylath has an operational background in startups as the first employee at Origami Logic (acquired by Intuit), as well as a proven track record leading seed rounds, which have been followed by top VCs like Andressen Horowitz, Kleiner Perkins, and more. The first-ever seed deal he led was Netlify, which is now marked up 100x. Additional notable investments include Shipin, TheWild, Wescover, Disclosures.io (acquired by HomeLight), HoneyBook valued at $2.4B, Future Family, and Peer5 (acquired by Microsoft).

Bonjack also brings operational background in early-stage startups, and most notably, built the global startup programs for both Google and Facebook. On top of building the global Launchpad program at Google, she built an accelerator in Silicon Valley for startups from emerging markets. At Facebook, she led the EMEA team, with startup accelerators in London, Paris, Berlin, Tel Aviv and Nigeria. 

at.inc/ leads seed rounds based on high conviction in the founders execution skills and their vision. To build this conviction, the fund invests as early as day one. at.inc/ institutionalizes the advisory model by operating as an early advisor while providing institutional investment. The fund is almost always the first check for a startup, and by partnering with founders at incorporation, develops deep relationships with founders and serves as a true partner by supporting their vision with capital and guidance throughout the company’s journey. at.inc/ helps founders validate their product market fit through a global network of corporate executives, and helps build the foundations for early success — from goals, metrics and analytics, to hiring. 

“We do not follow the traditional VC model of waiting for traction or validation, if we have high conviction in the founding team, their vision, and there’s a good chemistry with the founders, we invest,” said Eylath. “As former operators that understand how hard the journey is. We have the expertise to roll up our sleeves when founders ask for it, and support the team through every obstacle to help set the company DNA up for hyper-growth from day one.”

“Our goal is to make the Silicon Valley playbook and mindset accessible to founders, regardless of geography,” said Bonjack. “We are passionate about backing non-obvious founders who dare go after untouched territories, unsexy, and overlooked markets with amazing technology solutions.”

“When Nadav led our seed round, he was able to connect to our vision for the JAMstack and provide a long-term, patient, approach to support our mission to make a more independent web that is faster, simpler and safer,” said Chris Bach, co-founder of Netlify.

About at.inc/
at.inc/ is a seed stage fund that leads with conviction by partnering with startups at the earliest possible stage, sometimes as early as the idea phase. We ride the wave with founders from day one, supporting their mission with capital investment, hands-on guidance, strategic, and operational support throughout the company’s journey. Led by general partners Nadav Eylath and Roni Bonjack, at.inc/ combines an incredible seed investment track record with deep operational expertise in building and scaling startups. For more information, visit at.inc

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James Christopherson

PR Manager

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