Pinterest gift guide: The products topping wishlists this holiday season by generations

Pinners have always come to Pinterest early to shop and after 2020’s small holiday celebrations and canceled trips, holiday related searches were already 43x greater in August compared to last year. ¹ People are more eager than ever to celebrate the holidays and are flocking to Pinterest for personalized gift ideas, curated collections from creators through Idea Pins and the latest products from retailer catalogs. 

With more ways to shop through Creators, virtually try on makeup, filter searches by skin tone range and hair pattern, Pinterest makes shopping more personal and relevant than ever before. With supply chain holdups impacting the world, Pinners are shopping early and also searching for ways to support small businesses, both to patronize local shops and also ensure gifts will arrive on time. 

8 in 10 Pinners say Pinterest is a great place for gift ideas ², and we have the scoop on the top trending searches to help inform thoughtful and unique gifts. Based on emerging and generational trends, we’re sharing holiday gift inspiration for everyone on your list. 

Gen Z is all about aesthetics - Trending aesthetics among Gen Z for the holiday is fairy grunge (362x), which includes whimsical elements such as beaded necklaces and gothic styles. ³

• Goblincore sweatshirt
• Black platform boots

Millennials are looking for coziness and comfort with a stylish twist - cozy sweater vest dresses (14x) are trending as well as comfortable silky roomwear (comfy pjs aesthetic 11x). ⁴

• Lois Sleeveless Knitted Vest
• Washable silk pajamas

Gen X are particularly looking to splurge on luxury items, such as luxury handbags (4x) and Men’s luxury watches (3x) as the world reopens. ⁵

• JW Anderson Small Chain Shoulder Bag
• Mens pre-owned  luxury watch 

Trending styles among Baby Boomers are classy with a bold twist with faux leather skirts (5x) and antique gold jewelry (12x). ⁶

• Leather skirt/pants/accessories
• chunky gold antique jewelry

Gen Z are exploring retro looks inspired by Retro 70’s makeup (39x) with bright blush and even brighter eyeshadow, and lots of mascara on the top and bottom of eyelashes.⁷

• Bright blush
• Black mascara 

Increasingly trending Millennial looks are soft glam makeup (41x) with soft color palette eyeshadows and color eyeliners (14x).⁸

• Soft Glam Eyeshadow Palette 
• Eye Colour Magic Liner Duo 

Gen X are taking good care of their skin (skin treatments 6x) for a natural beauty look with skincare products and beauty items (Gua sha 3x).⁸

• Gua sha
• Luxe body Oil

From eyebrow makeup tutorial (5x) to men’s beard styles (3x), grooming and enhancing their natural looks are trending among Baby Boomers.⁹

• Eyebrow kit
• Beard grooming kit

More than 120 million Pinners come to Pinterest monthly to search for beauty ideas and this season, Pinterest Creators including [celebrity artists, Priscilla Ono and Kahh Spence are releasing a series of beauty Idea Pins to educate, teach and inspire Pinners to create holiday looks.

Earthy is the aesthetic for Gen Z (earthy aesthetic rooms: 63x) with natural elements including plants, gemstones, and tapestries.¹² 

• Botanical Moon Phase Tapestry
• Rubber Tree 

With more people investing in comfortable home space, cozy farmhouse ideas (200x) with candles, wooden photo frames and baskets are trending among the Millennials.¹³ 

• Candles
• Wooden baskets

Eclectic colors splashed in minimalist decor are trending among Gen X (eclectic minimalist decor 5x) with eclectic texture of colors of gallery wall and bright cushions, but in a minimalistic room without too many things.¹⁴ 

• Bright cushion covers
• Bright colored vase 

Among Baby Boomers, eclectic but vintage styles are trending (Vintage eclectic home 59x) with various different styles and eras to create a contemporary space.¹⁵ 

•  Vintage style wall clock

What your Pinterest board believes, your holiday achieves. As a place for discovery and the best destination for shopping, Pinterest is a gifting cheat code because people save exactly what they want to receive. To make holiday shopping easier than ever this year, @PinterestBusiness is helping people Hack the Holidays by making Pinterest boards a little easier to find.

From November 9-16, people can share their Pinterest holiday wish lists boards for a chance to win a holiday box curated with gifts from Pinterest Shop merchants. To win, people must follow with @PinterestBusiness on Twitter or LinkedIn and drop their holiday wish list Pinterest board in the Tweet replies. Regardless of winners, everyone has the chance for someone to stumble upon the boards and get them exactly what they’re pinning.

1 ComScore survey, US, Inspired Shopping 2021, commissioned by Pinterest, Feb 2021

2 Pinterest internal search data; Global; July 18, 2021 to August 18, 2021 vs July 18, 2020 to August 18, 2020; amongst indicated generations of Gen Z (ages 18-24), Millennials (ages 45-54), or Baby Boomers (ages 55-65+)

3 Pinterest internal search data; Global; September, 2021 vs September, 2020; Gen Z (ages 18-24)

4 Pinterest internal search data; Global; September, 2021 vs September, 2020; Millennials (ages 25-44)

5 Pinterest internal search data; Global; September, 2021 vs September, 2020; GenX (ages 45-54)

6  Pinterest internal search data; Global; September, 2021 vs September, 2020; Boomers (ages 55-65+)

7  Pinterest internal search data; Global; September, 2021 vs September, 2020; Gen Z (ages 18-24)

8 Pinterest internal search data; Global; September, 2021 vs September, 2020; Millennials (ages 25-44)

9 Pinterest internal search data; Global; September, 2021 vs September, 2020; GenX (ages 45-54)

10 Pinterest internal search data; Global; September, 2021 vs September, 2020; Boomers (ages 55-65+)

11 Pinterest internal search data; Global; February 7th, 2021 to March 7th, 2021

12 Pinterest internal search data; Global; September, 2021 vs September, 2020; Gen Z (ages 18-24)

13 Pinterest internal search data; Global; September, 2021 vs September, 2020; Millennials (ages 25-44)

14 Pinterest internal search data; Global; September, 2021 vs September, 2020; GenX (ages 45-54)

15 Pinterest internal search data; Global; September, 2021 vs September, 2020; Boomers (ages 55-65+)