Our H1 2021 transparency report

Today we published our latest Transparency Report, covering the first half of 2021. The report highlights information on our efforts to moderate content on our platform, including the number of Pins we deactivated for violating our policies and the information and deactivation requests we received from law enforcement and government agencies.

Millions of people turn to Pinterest as a positive source of inspiration, and we understand how important it is that content on our platform supports emotional wellbeing and inclusivity. For the first time, we’ve added a new section to the report on community safety and wellbeing, which describes some of the ways we’ve invested in our community through policies, products, and partnerships:

• We’ve developed and continued to refine features like AR Try on and skin tone ranges that allow users to refine beauty-related searches to find what they’re looking for.
• We introduced the Creator Code, our content commitment designed to educate and empower content creators to keep Pinterest a positive and inspiring place.
• In February, we used our platform to generate awareness of National Eating Disorders Awareness Week in partnership with the National Eating Disorders Association (NEDA).
• We furthered our commitment to combat COVID-19 vaccine misinformation.

We continue to iterate and improve our transparency reporting. In this report, we updated our section on Community guidelines enforcement to be organized by policy category instead of action type to provide a more holistic view of our content moderation actions within a policy category. Now there is a section for each policy category that includes data on actions we’ve taken to enforce that policy, like the number of Pins and boards deactivated. It’s important to note that, even with this new format, we’re still reporting all the same information that we included in our last transparency report.

Our mission is to inspire everyone to create a life they love, and it guides our content moderation policies. We work hard to identify and deactivate harmful content from our site, and our policies and practices are always evolving to create a more positive corner of the internet. We’re proud of the steps we’re taking and we’re committed to providing greater transparency into how we keep Pinterest safe and inspiring.