Gillette launches new Gillettelabs with exfoliating bar razor

Today, Gillette (NYSE: PG) introduced its newest product innovation to the GilletteLabs lineup, the GilletteLabs with Exfoliating Bar razor. With long-lasting exfoliating bar technology built right into the handle, this new razor removes dirt and debris from the skin before the blades pass, ensuring the skin is primed for a great shave.

“Our mission with GilletteLabs is to elevate the everyday shave as we currently know it.” said Gary Coombe, CEO P&G Grooming. “The new GilletteLabs Razor is the perfect combination of form and function. It is beautifully designed to stand out in stores and in your bathroom. It features our best Gillette blades, but the real genius is what comes before the blades. Our unique exfoliating bar removes dirt and debris, preparing the skin before the blades pass, providing an effortless shave.”

The GilletteLabs with Exfoliating Bar razor combines shaving and gentle exfoliation technology into one efficient stroke. It has a built-in scalloped exfoliation bar that helps remove dirt and debris prior to the blades passing, priming your skin for an elevated shave experience.

The GilletteLabs with Exfoliating Bar razor was crafted with design in mind, featuring:

• Gillette’s most advanced five blade cartridges.
• 2D FlexDisc™ technology that contours to the face, helping maintain contact between the blades and the skin. This consistent contact allows for evenly distributed pressure from the exfoliating bar and blades for a smooth shave.
• An ergonomically designed handle with a full rubber backing and grip so you can best shave yourself.
• A magnetic stand that securely holds the razor standing tall, allowing the blades to dry properly.
• A premium kit is available with an aluminum travel case for easy storage.

GilletteLabs is also introducing a suite of skincare products, including a Quick Rinse Shave Foam, Rapid Foaming Shave Gel, and a Fast Absorbing Moisturizer, giving you the tools for a perfect shave from start to finish. Combining these new skincare products alongside a GilletteLabs razor unlocks the three steps to a premium shave: skin preparation, shaving with exfoliation, and moisturization. 

1. Begin with the Quick Rinse Shave Foam or Rapid Foaming Shave Gel as a shave prep that will help cool and protect your skin from shaving irritation.
2. Complete a quick and easy shave with the GilletteLabs with Exfoliating Bar technology.
3. Finish up with the lightweight Fast Absorbing Moisturizer to help fortify your skin’s moisture barrier over time, so your skin is always ready for the next shave.

GilletteLabs razors and skincare products are designed for those with discerning taste, who want a stylish and performance-focused grooming experience. This razor is GilletteLabs’ second introduction, following the inaugural launch of Heated Razor in 2019. GilletteLabs Heated Razor delivers the comfort of a hot towel with every stroke.

Consumers can purchase the new GilletteLabs with Exfoliating Bar today at https://gillette.com/en-us/products/gillette-labs/exfoliating-bar-razor-by-gillette with pricing starting at $34.99. Pricing is at the sole discretion of the retailer. For additional information, please visit www.gillette.com.

About Gillette
For 120 years, Gillette has delivered precision technology and unrivalled product performance – improving the lives of over 800 million consumers around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit www.gillette.com. To see our full selection of products, visit www.gillette.com. Follow Gillette on Twitter, Facebook and Instagram.

About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.