Marketing Doesn’t Work in Social Media - “Leading in a Social World” - A Newly Released Book Shows Leaders What Does

Aaron Templer, founder and owner of Three Over Four, a Denver-based marketing agency, just released his first book, “Leading in a Social World.” Marketers have long had their hands on the levers of social media, and Aaron’s book urges business leaders and marketers to take a different approach.

“Leading in a Social World” exposes both the shortcomings of the tactics-focused social media marketing approach on which so many marketing professionals, leaders, organizations and brands rely, and the questionable data upon which many of their decisions are based. The better way is through building social capital—not with better marketing skills, but with stronger leadership acumen. “Leading in a Social World” shares with readers how this is done.

“Marketers have biased the public into a way of thinking about online social constructs that actually stands in contrast to the way social networks generate value,” Templer said. “The research and narrative in my book breaks down these biases, and demonstrates that the real value created in social groups—online or off—is through the creation of social capital. By elevating our perspective about online social groups, and approaching them with a leadership mindset instead of a marketing one, the next generation of leaders in all fields whose platforms will increasingly be digital will find a better way forward.”

Templer is a polymathic, 25-year marketing leader. He is a marketing firm owner of Three Over Four, professional instructor and national volunteer leader for the American Marketing Association (AMA), occasional speaker and professor, and hobby percussionist. His firm, speaking engagements, teachings, and writings are at the intersection of strategy, creativity, brand, influence, and leadership. Some call him the Gora Dhol Wallah. “Leading in a Social World” is Aaron’s first book.

Recent Reviews:

• “This important—and timely—book demonstrates the potential of social media to become a powerful vehicle for creating social capital. It offers original and useful advice for the next generation of leaders in all fields whose platforms will increasingly be digital in the years to come … well-written, fast-paced, and mercifully free of academese,” said James O’Toole, a Leadership Excellence Magazine Top 100 Thought Leader on Leadership and author of The Enlightened Capitalists.

• “In ‘Leading in a Social World,‘ Aaron Templer applies emotional intelligence, leadership theory and marketing savvy in service of his quest: to unlock the true social benefits of social media,” said Jill Geisler, Bill Plante Chair in Leadership and Media Integrity at Loyola University Chicago and author of “Work Happy: What Great Bosses Know.”

“Leading in a Social World” is available for purchase on Amazon, Apple Books, Barnes & Noble, Google Play, and Kobo.

To receive an electronic version of Aaron’s book to review, please email Maria Miller at maria@kmalcogroup.com and she will provide you with the digital version.

For more information about Aaron’s book, visit www.aarontempler.com.

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Contact Information

Maria Miller

Media Relations

KMALCO Group LLC

maria@kmalcogroup.com