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London Show Rooms Returns With a New Collaboration With White Milano


WEBWIRE

The British Fashion Council (BFC) is delighted to announce that LONDON show ROOMS is collaborating for the first time with the new edition of WHITE Milano, which will take place from Thursday 23rd to Sunday 26th September in Milan.

The showroom will be located at Superstudio Più, via Tortona 27, within the renewed WHITE set-up, a space which includes special content and entertainment.

The new partnership between LONDON show ROOMS and WHITE sees the strength and depth of London’s fashion community showcased at the heart of the Italian Fashion District, during Milan Fashion Week and reinforces the BFC’s commitment in supporting business growth opportunities for emerging designers.

11 designers will take part in the LONDON show ROOMS at WHITE this season:

AHLUWALIA – ANCUTA SARCA – COMPLETED WORKS – DURAN LANTINK – EDWARD CRUTCHLEYHELEN KIRKUM – JORDANLUCA – MAXIMILIAN DAVIS – PALMER//HARDING – SAUL NASH – SWEET LIME JUICE

Since 2008, the BFC’s LONDON show ROOMS has provided a unique opportunity for British designers to promote themselves outside of London in a pop-up showroom that sits as part of the BFC’s support and mentoring scheme.

Caroline Rush CBE, CEO British Fashion Council: “We are excited to announce this new partnership with WHITE Milano for September 2021. The BFC is committed to strengthening British fashion in the global economy and being able to support designer businesses sell their collections in Milan is fantastic. British fashion talents are known for their creativity, innovation and responsible business and London produces some of the most exciting designers in the world. We look forward to this new partnership which will help the designers reach new audiences.”

Massimiliano Bizzi, Founder White: “Once again we are proud to confirm our international approach by partnering up with the British Fashion Council. This contribution is highly valuable for the entire Milan Fashion Week thanks to the 11 top brands that the British Fashion Council will land at the upcoming edition of WHITE SHOW Milano, showcasing their SS22 collections. The innovative platform developed by WHITE enhances the network originated by the city of Milan as worldwide fashion capital.”

Access to White is exclusively reserved to buyers, press and fashion industry professionals. You can register for accreditation here.

Find out more on the London Show Rooms Milan page here. 


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