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Forum Brands Secures $100M in New Financing to Further Scale its E-Commerce Acquisition Platform and Expand Internationally

The company announces a significant debt round alongside several new acquisitions as it continues to build its portfolio of category-leading brands


Forum Brands, the world’s most technology-driven e-commerce acquisition platform, today announced a $100M debt round through a strategic partnership with TriplePoint Capital, the global leader in venture finance. The company is also announcing the acquisition of two new brands within the last 30 days, expanding its global footprint by doubling down on purchases of digital commerce businesses outside of the United States.

These newly acquired companies include Bonza, a premier seller of quality pet products, and Simka Rose, a modern-day baby brand specializing in eco-friendly products for everyday life. Adding these premier sellers to Forum’s already impressive list of acquisitions helps to strengthen the company’s focus on high-quality omnichannel businesses and deepens its international footprint.

“Selling to Forum has been a wonderful experience,” said Tony Charmley, founder of Bonza Pet Products. “They are deeply knowledgeable and efficient, but what sets them apart is the human element. The entire team is invested and engaged, and they’ve treated me and my business with the utmost care and respect. I trust this team to take my company to greater heights than I previously thought was possible.”

Forum Brands is currently focused on acquiring brands that sell products within the following categories: Pet, Home & Kitchen, Sports & Outdoor, Patio & Garden, Health & Personal Care, and Family. By focusing on six strategic categories, Forum can provide the necessary time and attention it takes to scale brands into the top players in their respective categories.

Led by co-founders and co-CEOs Brenton Howland and Ruben Amar, as well as COO Alex Kopco, Forum has compiled an exceptional team with decades of leadership experience at Amazon, a strong track record of over 50 mergers and acquisitions, and a world-class headless commerce pedigree. Alongside the growth of its leading portfolio of consumer brands, the company continues to invest heavily in innovative technology tools missing from today’s ecommerce industry.

“We’re building a first-class software company internally where we are the power user, and our M&A engine is just one of many examples,” said Brenton Howland, co-founder and co-CEO of Forum Brands. “We leverage technology and data science to curate a highly selective acquisition pipeline from hundreds of thousands of brands, and we now have the resources to take our portfolio to the next level.”

The new funds will be used to accelerate the growth of Forum’s portfolio and comes just two months after the company’s $27M Series A.

”We work with some of the best acquisition platforms across the globe and are excited to partner with Forum,” said Sajal Srivastava, co-CEO and co-founder of TriplePoint Capital. “We are impressed not only by Forum’s long-term strategy and ability to leverage technology and deep collective ecommerce and M&A experience but also by how Forum cultivates relationships with their sellers both before and after partnering with them.”

About Forum Brands

Forum Brands is the world’s most sophisticated, technology-driven e-commerce acquisition platform. Using proprietary technology, Forum provides digital commerce businesses with customized acquisition opportunities via its proprietary SEAL (Source, Evaluate, Accelerate, Lead) system. The team brings expertise from Amazon,, McKinsey, TA Associates, Cove Hill Partners, and more. Forum Brands is backed by leading investors including Norwest Venture Partners, NFX, TriplePoint Capital, and Concrete Rose, and is headquartered in New York, New York. For more information, please visit



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