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Discover more of what you love on TikTok


This is part three in our blog series about the For You feed, where you can learn more about content, recommendations, and discovery on TikTok. Check out our first two posts to find out more about the For You experience and tips for creators.

On TikTok, there’s a world of content to explore with every swipe, search, and scroll.

Discovery begins in your For You feed, where you’ll find entertaining, inspiring content that’s recommended to you based on your interests – but there are all kinds of ways to explore more from the many communities on TikTok.

In this post, we continue to highlight one of TikTok’s most defining features, with tips that can help you discover more creators and content you love.

Discover trending content

From trending effects like #TimeWarpScan to the paw-sitively adorable videos shared on #PetsOfTikTok, the Discover page makes it easy to see what’s currently capturing the interest of our community and jump into the fun of what’s popular on the app - from trends to effects, and sounds on the rise. As you scroll, you’ll also be able to enjoy content and draw inspiration from previous trends.

Keeping up with your favorite creators

To see more from creators whose content you enjoy, tap the “+” on their profile photo in your For You feed or the Follow button on their Profile page. As you follow new creators, their content will start showing up in your Following feed, which surfaces some of the latest and most relevant content from accounts you follow.

Search for content you love

Searching on TikTok is easy - just head to the Discover page where you can search for what you’re looking for, from hashtags to videos, creators, and sounds. Exploring these results can also help expand your viewing experience in your For You and Following feeds, as interactions like following an account, saving a video to Favorites, or liking or commenting on a video you’ve discovered through Search can help shape your future content recommendations.

We build safeguards into the Search experience too. For example, a search for eating disorder terms may surface expert resources and support organizations, and a search for content that violates our Community Guidelines may redirect you to those guidelines for a refresher on our policies.

Expanding discovery in your For You feed

Your video interactions – such as likes, shares, and comments – help our recommendation system gauge your interest in different kinds of content. You can also indicate your preferences by responding to in-feed surveys, which ask you for feedback about videos you come across in your feed.

Just like you can long-press to add a video to your Favorites, you can also long-press on a video and tap “Not Interested” to indicate that you’d like to see less of a type of video. Choosing to hide videos from a given creator or made with a certain sound, or reporting a video that seems out of line with our guidelines, will also help shape your For You feed.

From time to time, you may also come across videos in your feed that don’t seem relevant to your expressed interests. This is an important part of our approach to recommendations: bringing a diversity of videos into your For You feed gives you additional opportunities to stumble upon new content categories and discover new creators as you swipe through.

With our built-in discovery features, your feed becomes not just a place to watch videos and LIVEs you already love, but a portal to explore content from all across the TikTok universe.

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