Condé Nast Health on introducing its new series of Twitter-first videos
Carrie Moore, Head of Sales for Condé Nast Health, spoke to FIPP about the project.
Condé Nast Health hosted its third annual Health NewFront, during which the team unveiled a slate of new video programming created in partnership with Twitter.
In an interview with FIPP, Carrie Moore, head of sales for Condé Nast Health, shared insights into the new series, the benefits for advertisers and how the partnership is helping to drive innovation alongside other new developments like Condé Nast’s cookie-less targeting solution.
[p"This is all editorial content" explains Moore. "It’s informed by Twitter insights and leverages some of our most successful content formats. We’re playing to our strengths by combining our high-quality content and deep health storytelling with the social conversations that are trending in the moment"[/p]This article was published in FIPP. Read it here.
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