Forbes Releases 24th Annual NFL Team Valuations

The Dallas Cowboys top Forbes’ 24^th Annual NFL Team Valuations, maintaining the title of most valuable team for the 15^th consecutive year, worth $6.5 billion followed by the New England Patriots, worth $5 billion.

“The NFL has the most valuable intellectual property of any sports league,” says Mike Ozanian, Assistant Managing Editor at Forbes. “In the months ahead, the NFL will likely form a new corporation with media, sports betting and investment companies to further monetize their powerful brand and content.”

On average, each NFL team is value at $3.48 billion, which increased 14% over the past year. The increase in team values is the result of the league’s $112 billion in new media deals and the success of its partnerships and investments in companies such as Fanatics, Genius Sports, DraftKings and Caesars Entertainment. 

Methodology

Revenues and operating income (earnings before interest, taxes, depreciation and amortization) are for the 2020 season and net of stadium debt service. Debt includes both team and stadium debt recourse to team owners. We employ the cash basis, rather than the accrual basis, of accounting. Team values are enterprise value (equity plus net debt) and include the economics of the team’s stadium but not the value of its real estate. For teams building new stadiums, like the Rams and Raiders, values are based on estimates of revenue (net of stadium debt service) in their new stadiums.

For the complete list and more, visit: The NFL’s Most Valuable Teams 2021: Average Team Value Soars To $3.5 Billion As League Shrugs Off Pandemic Year