Carrefour: A Customer-centric Tech and Data Transformation

Carrefour: A Customer-centric Tech and Data Transformation

Go behind the scenes of Carrefour’s three-year digital transformation and discover the central role data and tech play today in Carrefour’s customer-centric strategy. In this article by The Interface, learn about how Carrefour modernized its e-commerce platforms, developed in-store innovation, initiated an ambitious Datatech and cloud strategy with Google, and promoted a new mindset and agile behaviors within the company. 

We are working really hard to deliver a much-needed refresh to this historical, global company to put technology and data at the service of the business

comments Miguel González, Global CTDO at Carrefour.

Read the full article here: https://bit.ly/2T0PjTj.