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Motorola Delivers Uncompromising Style and Innovative Experiences to the Mass Market


Goodbye low tier, HELLO MOTOMOBILE; Motorola expands highly popular family of handsets including stylish W510 clamshell

BARCELONA, Spain – 3GSM World Congress 2007 – 12 February 2007 – Motorola, Inc. (NYSE: MOT), a global leader in wireless communications, today announced its most extensive mass market portfolio to date. The MOTOMOBILE portfolio will bring uncompromising style and innovation and a rich mobile experience to the next billion mobile users.

MOTOMOBILE handsets include features that have been adapted to the needs of emerging markets, along with high-end functionality that is becoming increasingly important to a new breed of consumers. The new MOTOMOBILE portfolio includes features such as a mega-pixel camera, MP3/AAC playback, video capabilities and Motorola’s new CrystalTalk™ technology, making it easy to hold conversations in noisy environments.

Taking centre stage is the Motorola W510, offering the best in design and value with uncompromised functionality. This stylish clamshell features sleek MOTOKRZR™ inspired design and boasts a vibrant 262k colour TFT screen. The handset’s 1.3MP camera with 8x digital zoom provides crisp still photography and video capture on the go.

The W510 supports MP3/AAC ring-tones and music and has an integrated audio player. It incorporates GPRS/EDGE functionality for speedy over the air downloads, progressive download and video streaming as well as CrystalTalk.¹

The W510 also includes support for operator branded services that make it easy for consumers to access specialised content and services, such as voice messaging and games, from operators around the world.1

“Motorola is focused on delivering must-have design and must-do experiences across all technologies and price tiers.” said Ron Garriques, president of Motorola Mobile Devices. “Our latest family of MOTOMOBILE handsets increases choice to suit every individual and provides an even greater first experience for the next billion handset users.”

Other handsets announced today in Motorola’s MOTOMOBILE portfolio:

Building upon the design of Motorola’s existing products such as the W208, Motorola’s W215 is a feature packed candy-bar handset that includes a vivid 65K TFT colour display, integrated FM radio, and a VGA camera with 4x zoom. Downloading and uploading pictures and ring tones to and from a computer with the support for Handset Manager

This slim, eye-catching, handset supports a large internal phonebook with capacity of up to 500 contacts and the ability to store up to 750 SMS on the phone. It also features downloadable ringtones¹, iTAP™ predictive text messaging¹, 1MB of user storage² and office quality speakerphone functionality. Its expanded battery life provides talk time of up to approximately 470 minutes with up to approximately 300 hours of standby time.³

Expanding Motorola’s line-up of products, the compact and thin W205 features the best of the basics from the Motorola W215 including a brilliant 65K CSTN colour display with an abundance of internal storage. The W205 also supports a large internal phonebook and capacity for up to 500 contacts as well as the ability to store up to 750 SMS to the phone. The handset also features downloadable ringtones¹, iTAP predictive text messaging¹, 1MB of user storage² and an office quality speakerphone. The battery provides talk times of up to approximately 470 minutes with standby time clocking in up to approximately 300 hours.³

All handsets are expected to be available in the first half of 2007. For more information on product availability and pricing please visit or contact your local Motorola representative.

To experience Motorola innovations first-hand, please visit Motorola at booth 8A159, Hall 8 or go to

About Motorola
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of seamless mobility, the people of Motorola are committed to helping you connect simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering “must have” products, “must do” experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $42.9 billion in 2006. For more information about our company, our people and our innovations, please visit

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Certain mobile phone features may not be activated by your service provider, and/or their network settings may limit the feature’s functionality. Contact your service provider for details. All features, functionality and other product specifications are subject to change without notice or obligation.

¹ Network and/or SIM card dependent feature, not available in all areas. Airtime, data charges, and/or additional charges may apply.
² Available user memory varies due to the configuration of the phone, which varies by service provider.
³ All talk and standby times are quoted in Digital Mode, and are approximate. Battery performance depends on network configuration, signal strength, operating temperature, features selected, and voice, data and other application usage patterns. Talk times and standby times will be lower when in Analog Mode.

MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007. All rights reserved.


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