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iHeartMedia Extends Relationship with Latin Radio Legend Enrique Santos


iHeartMedia, the leading audio company in America and No. 1 podcast publisher, announced that it has extended its relationship with top-rated on-air radio personality and community leader Enrique Santos.  Under a new five-year agreement, Santos will continue as President and Chief Creative Officer of iHeartLatino as well as morning host on his  Spanish nationally-syndicated show originating from TÚ 94.9 in Miami and host of his English weekly nationally-syndicated radio show “On The Move with Enrique Santos.” 

“The Latin community listens to radio more than any other group in the U.S., with radio reaching 95 percent of the Latin population nationwide,” said Tom Poleman, Chief Programming Officer and President of National Programming Group for iHeartMedia. “Enrique is an extraordinary talent with the unparalleled ability to connect with listeners and the Latino community across the country.  As the President and Chief Creative Officer, Enrique has helped us grow the iHeartLatino multi-platform brand that now connects and engages with tens of millions of Hispanic listeners every month through our broadcast radio stations and digital platforms. Together, we are excited to continue this growth trajectory of our Spanish- and English-speaking Hispanic audiences even further.”

“iHeartMedia’s commitment to serving the needs of the Latin community throughout the nation is unparalleled and I’m honored to continue leading our commitment to our community,” said Santos. “In these times of misinformation, it is more important than ever for our listeners to have unfiltered, honest and credible sources, as well as relatable voices that they trust. We stand committed to continue to unite, lift, entertain and inform our LatinX listeners.”

In addition, Santos will continue to lead the development of iHeartMedia’s Latin-focused content for TV specials and other multimedia platforms. He will also continue to advance iHeartMedia’s efforts to activate the Latin audience across all of the company’s platforms; develop new Latin-focused programming; identify and develop new talent for the company in the Latin arena; and play a major role in iHeartMedia’s marquee live events – including the iHeartRadio Music Awards and the iHeartRadio Music Festival – and will host iHeartLatino’s signature event, the iHeartRadio Fiesta Latina.

Santos was represented in this negotiation by Michel Vega, CEO of Magnus Media, and Alexander Brown and Ravi Seepersad of The Concept Law Group, P.A. 

About Enrique Santos

Born to Cuban parents in Chicago, Illinois, Santos gravitates fluidly between the Hispanic and mainstream American radio landscapes. His bilingual broadcasts are a crossover hit combining humor, social satire, and political commentary to bridge the cultural and generational divide of a diverse cosmopolitan audience. Santos has built an enthusiastic following with a comedic repertoire consisting of phone pranks, interviews and a trademark form of fresh and unique interaction amongst celebrities. Enrique’s extravagant radio persona has made him one of the most popular Hispanic radio hosts in America and earned him unprecedented access to some of the biggest names in pop culture.

About iHeartMedia, Inc.

iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month. It consists of three business groups.

With its quarter of a billion monthly listeners, the iHeartMedia Multiplatform Group has a greater reach than any other media company in the U.S. Its leadership position in audio extends across multiple platforms, including more than 860 live broadcast stations in over 160 markets nationwide; its National Sales organization; and the company’s live and virtual events business. It also includes Premiere Networks, the industry’s largest Networks business, with its Total Traffic and Weather Network (TTWN); and BIN: Black Information Network, the first and only 24/7 national and local all news audio service for the Black community. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio suite of data targeting and attribution products using data from its massive consumer base.

The iHeartMedia Digital Audio Group includes the company’s fast-growing podcasting business -- iHeartMedia is the number one podcast publisher in downloads, unique listeners, revenue and earnings -- as well as its industry-leading iHeartRadio digital service, available across more than 250 platforms and 2,000 devices; the company’s digital sites, newsletters, digital services and programs; its digital advertising technology companies; and its audio industry-leading social media footprint.

The company’s Audio & Media Services reportable segment includes Katz Media Group, the nation’s largest media representation company, and RCS, the world’s leading provider of broadcast and webcast software.

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