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Frictionless Flight


Star Alliance and its CEO Jeffrey Goh are pleased to have been featured in the APR2021 edition of Business Focus Magazine.

Entitled “Frictionless Flight”, the article provides a retrospective on the development of the Alliance and its focus on improving the customer experience, as well as efforts over the past year to not only contribute to a safer travel experience, but also to provide a roadmap to the future of air travel.

Read the article.

At almost 300,000 globally, Business Focus Magazine has a core readership of director and C-level executives across the worldwide business spectrum.

It is a printed and digital product which is publishes bimonthly and provides its readers with articles discussing business strategy, expert opinion, analysis, corporate case studies, emerging trends, leadership, growth opportunities, and challenges facing the foremost business leaders in Europe.

About Star Alliance:
The Star Alliance network was established in 1997 as the first truly global airline alliance , based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey. The member airlines are: Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Air Portugal, THAI, Turkish Airlines and United. Overall, the Star Alliance network currently offers more than 12,000 daily flights to almost 1,300 airports in 197 countries. Further connecting flights are offered by Star Alliance Connecting Partners Juneyao Airlines and THAI Smile Airways.

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