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Sadia Closes 2020 with 80 New Products

Even in a challenging year, the brand entered new segments and expanded the frozen food portfolio


Sadia , the most valuable food brand in Brazil and Top of Mind in 2020, celebrates a historical record of launches last year. There were about 80 new items added to its portfolio, which are now available in the Brazilian market, including organic, vegetable, frozen andready meals, niches that BRF, owner of the brand, has committed to invest in VISÃO 2030, which puts the consumer at the center of decisions, with an active listening to the new demands and trends of the market.

A great example of the novelties presented by the brand in 2020, in addition to the Sadia Bio and Sadia Orgânico lines , was the entry into the product segment that go beyond animal protein, with the launch of Sadia Veg & Tal - which came to serve the flexitarians and seeks tasty accompaniments and recognized quality.

“In more than 80 years of history, we are dedicated to meeting consumer demands. In 2020, for example, we noticed an increase in demand for frozen foods. On the other hand, we also see that there are those who prefer differentiated and plant-based options. That is, we are able to offer tasty and high quality products to different audiences. We want the consumer to have the power to choose at any time of the day, ”says Marcelo Suárez, marketing director for BRF brands.          

Sadia also started offering three options of the creamy macaroni better known as Mac’N Cheese, which is ready in just five minutes in the microwave. The item reached supermarket shelves as a suggestion for a ready dish in flavorscheddartraditional,cheddar with bacon and cheddarwith pepperoni. The novelty further strengthened BRF’s frozen portfolio, which is the category leader.

In addition to the news, Sadia also innovated at the holiday season and presented 10 commemorative products. The Speciale line came with the turkey with sparkling wine and the ham with herbs and sparkling wine, in addition to the ham stuffed withchutneyof apple.  Sadia also entered into an unprecedented partnership with CITTERIO, an Italian brand that produces special cold cuts following the tradition of more than 140 years and presented three imported novelties, produced, sliced ​​and packaged in Italian salumerias, they are: Salame di Milano, Parma ham and San Daniele Ham. Parma ham and San Daniele ham, for example, reached consumers with the Protected Designation of Origin (DOP) - European Union certification that protects the names of some European rural products. The seal is given for items of known reputation, manufactured in a specific region and using traditional techniques.  

Sadia ’s news didn’t stop there. In the Supreme line, the brand started offering seasoned poultry in the Supreme Fácil version and chicken tenders. Also presented was the new flavor of tart piecream cheeseand leeks. In addition, Sadia created a combined Veg & Tal so that companies could present their employees at the end of the year.

The seasoned boneless turkey breast of the brand, made only with the most noble part of the bird, also came to retail with festive packaging, as well as the lasagna and Tuscan sausage Sadia . The Miss Daisy line was modernized and brought three more flavors: hazelnut cream pie, guava withcream cheese and the exclusive edition for Christmas, which was the dulce de leche mousse pie with caramelized chestnut.

“Innovation is in Sadia’s DNA , which remains attentive to the needs and trends of the market in which it operates. Even in a challenging year, the brand entered new segments, expanding the frozen food portfolio and adapting to the new consumer behavior. The result was positive and, for the next months, we will keep this innovative process accelerated, presenting novelties that reflect our culture and bring tasty and high quality alternatives to consumers ”, concludes Suárez.

About Sadia

Leader in several categories by the Top of Mind survey, Sadia entered the Top 10 of the 2020 edition of the BrandZ ranking - The 25 Most Valuable Brazilian Brands in Brazil. Present on the consumer’s table since the 1940s, the brand has won public confidence through attributes that are still valued today, such as superior quality, flavor, practicality and the use of selected ingredients. Sadia is democratic, with options for all audiences. With the concept ’The more you know, the better Sadia is’, the brand reinforces the differentials that make it the Brazilian’s favorite. Innovative by vocation, it was the first to provide frozen foods that make people’s lives easier, such as the renowned Sadia lasagna. In other words, a brand that has pioneering spirit in its DNA. Sadia is present in points of sale throughout Brazil,

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