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GQ France debuts redesign under Editor-in-Chief Olivier Lalanne

"As GQ France celebrates its 13th anniversary, we have given it an entirely new aesthetic and refocused direction."


GQ France unveils its February issue with a refreshed design and a renewed focus on the evolving concept of masculinity—marking a new direction for the title under Editor-in-Chief Olivier Lalanne.

The ultimate men’s style resource, the new GQ France will publish content around its key pillars of fashion, culture, and lifestyle, while offering its audience new perspectives on identity.

GQ France’s February issue, themed Le style Français, honors three different men who each embody French style in their own distinctly unique way. The cover stars include Simon Porte Jacquemus, the designer behind one of the world’s most coveted luxury fashion brands, Roschdy Zem, Actor, Director and President of the iconic film ceremony, César Awards 2021, and Ichon, a rising young rapper who continues to deconstruct masculinity with assurance.

“As GQ France celebrates its 13th anniversary, we have given it an entirely new aesthetic and refocused direction. We are living in a time where the traditional notions of masculinity are being challenged and have less relevance in a world where identity is becoming more fluid. It is crucial that we reflect the changing zeitgeist and offer our audience a platform to celebrate individuality, creativity and inclusivity.

The three-fold February issue features Roschdy Zem, Simon Porte Jacquemus and Ichon, three different incarnations of masculinity. The new GQ takes a step in the direction of a new era and I am excited to be leading the transformation with my team,” says Olivier Lalanne, Editor-in-Chief, GQ France.

GQ France’s new print issue offers readers a clean, stripped-back design with a bolder typeface. The monthly print issue is divided into three-parts for an in-depth reading experience:

• Avant-textes features a fashion mini-series, a how-to grooming and wellness guide and a profile interview focused each month on a different cultural topic. • The main section features long-form reportage, portraits, investigations on the topics of society, politics, sports, culture, food, business, travel and more. • Après-textes is focused on consumption and pleasure, covering the latest trends and innovations around fashion, style, wellness, beauty, tech, auto and more.

GQ’s Change is Good manifesto launched in August 2020 by all 21 editions of the brand globally, centred around the notion that change is good and imperative for a better future and underpinned by a focus on diversity, gender equality, sustainability and mental health.

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