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Create & Cultivate and Mastercard Partner to Launch “The Main Street Love Small Business Grant Contest” to Help Founders Across the U.S. Survive & Thrive

The grants will provide financial support for small business owners most impacted by COVID-19

Los Angeles, CA – WEBWIRE

Create & Cultivate, the modern media company for working womxn, by working womxn led by Founder + CEO Jaclyn Johnson, and Mastercard are launching “The Main Street Love Small Business Grant Contest”, a $100,000 program providing grants to seven (7) deserving business owners who have been hit the hardest by the pandemic.

In 2020, Small Businesses faced unprecedented challenges and continue to overcome them every day.  To help small businesses in the new year, Create & Cultivate and Mastercard have launched a new small business grant contest to provide business owners with the funds and support they deserve to help maintain and digitally grow their business. The Small Business Grant will provide five (5) ten thousand-dollar grants ($10,000) and two (2) twenty-five thousand-dollar ($25,000) grants, totaling up to one-hundred thousand dollars ($100,000) to aid and support these struggling small businesses.

“Small businesses continue to experience the long-standing impacts and challenges of the pandemic,” said Cheryl Guerin, EVP Marketing & Communications in North America for Mastercard. “In partnership with Create & Cultivate, The Main Street Love Small Business Grant Contest allows us to help founders hit hardest with the much-needed funding and resources they deserve to not only survive but thrive in the digitally evolving world.”

Create & Cultivate and Mastercard believe small businesses are the heart and foundation of our communities. This grant contest builds on Create & Cultivate and Mastercard’s sustained efforts to helping women-small businesses and the small business community with the resources and tools they deserve. Now more than ever, having a digital presence is critical and this contest provides small businesses the opportunity to have the resources needed to digitally transform. Recipients of the small business grants will also be highlighted on the Create & Cultivate digital platform, growing awareness for the brand in an effort to continue opening doors for their futures.

“Small businesses are the heart of our community and the foundation of the economy,” said Jaclyn Johnson, Founder and CEO of Create & Cultivate.  “We recognize that a lot of them are in need of funding, tools, and resources to help equip them to expand their digital presence and thrive in this new normal which is why we are so excited to team up with our partners at Mastercard for this Main Street Love Grant Contest.”

To qualify, applicants must provide background information on their small business, inclusive of  how they intend to use the small business grant, how they plan to enhance or grow their business digitally, along with additional information on how their small business has been affected by COVID-19. The submission period will begin on Friday, January 15, 2021 and will close on Sunday, February 14, 2021 at 11:59 PM PST. To enter for the grant program, please visit the contest website here. For Official Contest Rules, click here.


NO PURCHASE NECESSARY. Void where prohibited. Open to legal U.S. residents (including DC) who are 18+ and the principal owner of a U.S.-based small business (as described in the Official Rules). Ends 2/14/21. For Official Rules & complete details, click here.

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