Jorge Zuñiga Blanco provides business leaders with ways to improve in the new year

Last year, business leaders have had to deal with the progress of coronavirus, which in many countries has meant the break-up of several companies. The truth is that the most challenging moments are also a great starting point for working on your trust as a leader. Leaders should be prepared to support and guide their team and ensure they are trained and motivated to do their job.  Jorge Zuñiga Blanco, a successful business leader and entrepreneur, provides guidance to those in business leadership positions so they can start strong in 2021.

What’s interesting is that, despite the challenges that come with crises, crises can be quite beneficial for leaders.  Trust helps you make better decisions because you stop constantly questioning yourself. If you radiate self-confidence, you also generate it in others because the people around you start to feel that you have everything under control.   

While moments of difficulty and uncertainty can make anyone’s safety wobbly, the most important thing is to bet on agility without perfection.  And it is that in uncertain times there is hardly a right choice. Asserts Zuñiga, “The important thing is to face the challenges that are appearing along the way. If in doubt, ask and ask for help. That’s always better than standing by and waiting for the solution to reach your table.”

While a crisis can fill you with more emails, meetings, and news, it’s important to prioritize the slopes and strategically focus on what really matters. A great way to do this is by giving you breaks during the day.   Keep in mind what the company’s mission is and how to keep it afloat during the crisis, without thinking about winning other people’s applause or receiving more financial income. Leaving aside the ego is also about accepting that you don’t know all the answers and asking for support and advice without fear of what they’ll say.

Crises can be quite negative for workers and the company itself. For example, in times of coronavirus, millions of people around the world were out of work. In the face of this complexity scenario, a leader can be extremely affected by having to lay off staff and even reduce wages.  Build from empathy.  In that sense, wondering how you can help others and take action is a great way not to be paralyzed by sadness or fear.

Think optimistically. 
Explains Zuñiga, “In difficult times, it can be difficult to see the light at the end of the tunnel, but that’s not why you have to stop. Optimistic thinking will help you attract the positive energy you need so your business doesn’t collapse in the face of a crisis and will also help you radiate optimistic energy to people who work with you.”

Remember your achievements. 
Although it may seem that this is the first major crisis you face, the truth is that throughout your professional life, you have had to deal with other problems. A great way to regain trust as a leader is to remember other difficulties you’ve been through in the past.

A great way to regain self-confidence and strengthen it during a crisis is to make a brief diagnosis of who you are to remember where you want to go.  Separate one hour of the day to reflect on these questions: what your core personal values are and what your personal purpose is.  Your personal values are like fuel for your engine; they’re your motivators.

Try to make decisions without relying on third parties. Perhaps, during the crisis, your decision-making ability will be affected, but it is important that you take the lead.  While you can bounce your ideas off others, the responsibility for making a final decision rests with you.

Many leaders believe they don’t need someone else’s guidance, but the truth is that everyone needs advice and help from time to time.  Adds Zuñiga, “If you have a mentor or coach, this is a great time to ask questions.  And if you don’t have that support, this is a great time to talk to a person you admire and ask for advice. You mustn’t expect to know all the answers overnight.”

Many leaders know what they are really good at, but very few know their weaknesses. As Sun Tzu says in “The Art of War,” “If you know the enemy and yourself, you shouldn’t be afraid of the outcome of a hundred battles.”  But it’s not just leaders who are afraid to bring their weaknesses to light: people in general are used to hiding them and not facing them. What’s the best thing? Know what aspects you need to work on to minimize the impact of any mistakes. In addition, if you focus on embracing your weaknesses, you will gradually turn them into strengths.

It is important to embrace your weaknesses to improve as a professional and person.  A leader should never stop learning and learning more about their field.  

About Jorge Zuñiga Blanco

Jorge Zuñiga Blanco is a leading eCommerce expert who has provided his services to growing organizations throughout the world.  He has a diverse background of industries to his credit, giving him the ability to relate and contribute to business owners in a variety of markets.  He has more than 20 years in the eCommerce industry and, for the past nine, has dedicated his expertise and knowledge to helping executives and managers develop their business.
 

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