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Health Coaching Market Worth $7 Billion in The U.S.

Service Gains Favor Among Consumers, Insurers & Employers

New Marketdata Report
New Marketdata Report

"Health coaching is a growing healthcare discipline that’s going mainstream."

January 11, 2021:   Marketdata LLC a leading independent market research publisher of “off-the-shelf” studies about service industries since 1979, has released a new 74-page study: The U.S. Health Coaching Market . This is a complete analysis and forecast for health coaching services—the nature and structure and size of the market, key issues, trends, and outlook to 2025.
“Eighty-six percent of the nation’s $3.5 trillion annual health care expenditures are for people with chronic and mental health conditions. These costs can be reduced via health coaching of consumers, employees and healthcare plan members, about their lifestyles, eliminating bad habits, better nutrition, exercise, and managing their chronic conditions.”, according to Research Director, John LaRosa.
Major Findings:

* Market Value…  Marketdata estimates that the U.S. health coaching market was worth $7.1 billion in 2020. The market is forecast to grow at a 2.7% rate this year and 5.4% per year thereafter, reaching to $8.87 billion by 2025, with 137,000 coaches practicing.
* There are an estimated 128,000 U.S. health coaches and health educators, with average yearly earnings of $55,220. Their numbers have grown 9% per year from 2006 to 2019. There is also interest in certification by healthcare pros such as nurses, psychologists, social workers, chiropractors, nutritionists, massage therapists, and MDs.

* Marketdata estimates that a related market for weight loss coaching conservatively is worth at least $1.37 billion. The commercial weight loss center market is projected to grow at an 8.5% average annual pace. Therefore, we expect this market to be worth $1.9 billion by 2025.
* 2020 was a mixed bag for this market, as the pandemic and recession resulted in some lay-offs of health coaches. However, most have pivoted to virtual meetings and telehealth, which enables coaches to reach more patients, and more coaches are entering the field.
* The major development for this market of late was the creation of CPT billing codes for health coaching, which are now in the preliminary stages. Full Category 1 codes are coming in about two years, at which time the market should post much stronger growth.
* Insurance companies are hiring health coaches to deliver disease prevention programs to patients and at-risk communities, with special emphasis on diabetes and weight management, smoking cessation, and stress management.
* According to some surveys, 60% of Americans want health coaching but 80% of them have never had it offered to them. Most coaching is provided by phone, but apps and online service are emerging too.
* The top three users of health coaching are: 1) consumers, 2) physician offices and healthcare organizations, and 3) corporate wellness programs.
“Health coaching can be an important factor in the overall healthcare equation, and this is an emerging discipline that will be getting more attention due to the Covid-10 pandemic. ”, according to Research Director, John LaRosa.
About The Report
The U.S. Health Coaching Market, published in January 2021, is an independently researched “off-the-shelf” study.  The study is 74 pages in length and costs $995.  Available in pdf format. A free table of contents is available by email. Contact: Marketdata LLC, 7210 Wareham Drive, Tampa, FL  33647, (813-971-8080). John LaRosa is available for interviews.
About Marketdata 

Marketdata is a private market research and consulting firm that has specialized in the tracking and analysis of a wide variety of service  and healthcare sectors. The company also provides custom research and consulting services, and holds teleconferences and webinars. The company website is:

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