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AirQuace Technologies Launches SMS-Scheduler that Enables SMS-Marketing at Low Cost


Singapore, 1 November 2004 – AirQuace Technologies Pte Ltd (“AirQuace”) today officially launches “SMS-Scheduler”, a new marketing software that enables marketing professionals and service providers to mass broadcast Short Message Service (SMS) messages to customers from their own computers at an affordable price.

“SMS-Scheduler is an economical and hassle-free alternative to the current SMS-marketing software product and service offerings in the market as it requires minimal set-up cost and effort. There are a number of companies offering costly SMS-marketing services that charge on a per SMS broadcast or service plan package basis, but Airquace is one of the few companies that offers this marketing tool as an off-the-shelf product,” said Mr Tai Yew Mun, Principal Software Architect of AirQuace.

With the increasing sophistication of today’s consumers market, SMS-broadcast presents vast potential in relationship marketing. SMS-Scheduler empowers marketers to automate their marketing process. When the user-definable message content and schedules to send out the SMS have been preset, SMS-Scheduler auto-sends their message across to their desired audience at their preferred timing. The product is also configured with features to assist in customer database management – marketers can profile their target groups according to demographics, preferences etc, and create targeted marketing offers for specific customer groups.

“Marketers can harness the power of SMS-Scheduler to establish, nurture and sustain client-relationships. They can send personalised holiday greetings, birthday wishes, and even special event or appointment reminders to customers. These are very simple steps to adding tremendous value to relationship-marketing,” said Mr Tai.

SMS-Scheduler was soft-launched in July this year. Airquace has received positive feedback from users since. “This software simplifies our work in maintaining relationship with customers. I don’t need to worry about forgetting customers’ birthdays. The software is also very user-friendly,” said Mr Herman Loo, Director, Vigor! International Pte Ltd.

SMS-Scheduler is offered in two package options and they are available online at The first package consists of SMS-Scheduler software only and is retailed at US$89.99; the second comprising SMS-Scheduler software and GSM modem bundle at US$239.99. A trial version is available for download on its website.

AirQuace Technologies is a young and enterprising IT company that provides powerful yet affordable business software products and solutions to corporate markets around the world.


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