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Zain receives six awards at Arab Media Forumís Creativity Award

- Company recognized in TVC Creativity, PR Creativity, and Best Government App categories
- Ramadan and Eid TVCs receive over 40 million views each


Kuwait – WEBWIRE

Zain announces it has received six creativity awards at the Arab Media Forumís 8th Creativity Award -that recognizes creativity by Kuwaiti organizations - in three categories:†TVC Creativity, PR Creativity and Best Government App. The event organized virtually over video conferencing, was held under the patronage of Secretary-General of the League of Arab States Ahmed Aboul Gheit and witnessed the presence many creative personalities in media and advertising from across the region, as well as many actors, artists, and public personalities from the GCC and the wider MENA region.

During the virtual ceremony, Zain received a total of six awards, four of which came under the TV Commercial Creativity category for its most celebrated TVCs of the year:†Ramadan TVC, National Celebrations TVC,†Eid TVC,†and its recent†TVC on the heroic role of mothers during the pandemic. Zain also received an award in the†Best Government App category for ďShlonikĒ app, which the company developed during the pandemic along with the Ministry of Health and the Central Agency for Information Technology (CAIT). Lastly, Zainís flagship operation in Kuwait received the PR Creativity award, which was presented to Zain Kuwaitís Chief Corporate Communications and Relations Officer Waleed Al Khashti.

Zain won a TVC Creativity Award for its television commercial (TVC) to mark the commencement of the Holy Month of Ramadan, which immediately amassed significant interest on social media platforms, with the 2.35 minute-long commercial being the most searched and viewed Arabic content across social media platforms at the time, exceeding 12 million views on YouTube within its first week, and almost 40 million views to date.

The concept behind Zainís Ramadan TVC, which is entitled ĎZainís Consolationí, and has also become known as ĎGod will not forsake usí, is based on offering a message of hope in the midst of the current exceptional circumstances brought on by the Coronavirus pandemic. The shocking effects of the virus across the globe made the TVCís comforting words to resonate even more deeply with highly appreciative viewers. Words such as, ďGod will not forsake usĒ and ďHeíll make us richer than to need anythingĒ within the accompanying soundtrack to the commercial offered an air of hope and optimism for people enduring hardships during this difficult time.

ĎZainís Consolationí did face technical challenges when being produced. Major national lockdowns around the world made it difficult for crew members to communicate, travel, and film the footage. Crew members had to excuse themselves for the project, though the Zain team overcame these challenges to ensure the project was completed and the message of hope was shared.

The TVCís original idea was generated by Zainís team in Kuwait, while the videography crew members originated from Egypt. The TVC was produced by Joy Productions in Kuwait and directed by Samir Aboud from Lebanon. The lyrics were written by Heba Hamada, and the music was composed by Kuwaitís Bashar Al Shatti, while the TVCís music arrangement was performed by Michel Fadel, the mix and master by Rabea Saydawi with vocals by Rama Rabbat.

Zain also won a TVC Creativity Award for its National Day TVC, which reached over two million views during the first 10 days of its launch on the companyís official YouTube channel in commemoration of Kuwaitís national celebrations.

As it does every year in February, Zain the company produces a TVC celebrating Kuwaitís National and Liberation days. The production, which reflected national values and pride, featured a number of Kuwaitís most prominent personalities who helped raise the name of Kuwait in various areas, and showcased many of Kuwaitís historical achievements from both the past and the present.

Zainís national production was honored to feature many prominent Kuwaiti personalities who contributed to shaping the countryís art, sport, and cultural scenes.

The TVCís idea centered around showcasing many of Kuwaitís historical feats from both the past and present, such as holding the first parliament in the Arabian Peninsula, being the first Asian Arabian country to reach the World Cup finals, building the first cafť that gathered the people with their rulers to discuss political and economic issues, producing ďBas Ya BaharĒ, which is the first GCC film to receive 9 international awards, being the first GCC country to establish an official television station, and many more other honorable achievements.†

Zain takes this opportunity to express its gratitude to everyone who contributed in making this national production a success, especially the TVCís stars: singer Abdullah Al Ruwaished, Kuwait National Football Teamís star Jasem Yaqoub, media presenter Majed Al Shatti, and actress Mariam Al Saleh. Zain also thanks the entire team of young Kuwaiti talents who worked behind the scenes, including lyricist Yousef Al Shatti, historian Fahad Al Abduljalil, Director Salim al Turk, Composer Bashar Al Shatti, Music Distributor Rabea Saydawi, Turkish musician Ismael Tonch Blak, Joy Productionís team headed by Mai Al Saleh, and PH All Over Groupís team.

This recognition comes in light of Zainís distinguished advertising and media involvement, and further showcases the companyís role as a leading private sector company launching distinguished marketing and advertising campaigns all year round. Zain will continue supporting this very important field which carries significant and informative messaging to the public at large and the communications world as a whole, whether through traditional or modern media tools.


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