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SignalFire Hosts Webinar with Tradeswell and Ecommerce Experts from Allbirds, Spanx, and Bayer Discussing: A Look Back on Ecommerce in 2020

Panel of experts including Bayer’s Head of Digital Activation & Investment, Allbirds Head of Digital, COO of Tastemade and Board member of Spanx, along with moderator Paul Palimieri, Tradeswell CEO and founder of Millennial Media, examine the state of ecommerce as the year draws to a close


Tradeswell, the company on a mission to fix the economics of ecommerce while unlocking profitable, healthy growth for brands, announces a live webinar it will be hosting along with venture firm SignalFire on Tuesday, December 15th titled: “A Look Back on Ecommerce in 2020.” 

Connecting an esteemed panel of speakers that include: Geraldine Martin-Coppola, Board Member of Spanx and Former President of Goop, Paul Gelb, Head of Media Activation and Investment at Bayer, and Jim Kingsbury, Head of Digital at Allbirds; the webinar will be moderated by Paul Palmieri, Co-Founder and CEO of Tradeswell.


Discussion Topics:

  • Impact of Covid-19 on the ecommerce industry as a whole

  • Changes in consumer shopping behavior and how brands successfully adopted new strategies

  • How brands and their partners can work together to sell more successfully on digital platforms

  • Look back on 2020 with lessons learned an impact of nascent trends in the year ahead

[p"We’re honored to connect some of the most prominent voices in the ecommerce industry for a frank discussion around how to navigate difficult and challenging times and how we can all work together to implement strategies that will impact brands well into the future,” said Paul Palmieri, CEO, Tradeswell.[/p]

To register please visit: For a recording of the webinar, please email

About Tradeswell

Tradeswell is on a mission to fix the economics of ecommerce while unlocking profitable, healthy growth for brands. We know that both traditional and DTC brands need tools and intelligence that places the power of data science at their fingertips. So we are listening – and building a quantitative, algorithmic, and AI-based platform to surface insights and perform automated tasks. Brands need an operating system built for real-time commerce, without the inherent bias presented by siloed solutions. Tradeswell reveals and empowers the actions brands need to grow! To find out how Tradeswell can make your ecommerce brand superhuman, visit:

About SignalFire

SignalFire is an early-stage venture fund built like a tech startup, with engineering and talent teams that help its portfolio companies. The firm invests in companies from seed to scale with focuses including ecommerce infrastructure, developer tools, telehealth, and the creator economy. SignalFire provides its Beacon technology platform for predictive recruiting and market data analysis, as well as a network of 85+ invested-advisors including executives from YouTube, Instagram, Slack, and Adobe. These value-adds have helped support our portfolio companies Ro, Grammarly, Color Genomics, ClassDojo,, Flock Freight, and many more.


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