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Matt Sanchez Expands Role To Include President of CDS Global

Longtime CDS Global Chairman & CEO Malcolm Netburn Stepping Down


Hearst Magazines has named Matt Sanchez president of CDS Global, a leading omnichannel relationship management platform for consumer-first businesses. He succeeds Malcolm Netburn who, after serving as chairman and CEO since 2007, is stepping down from his role and will serve as a senior advisor to the company. The announcement was made by Debi Chirichella, president of Hearst Magazines. Sanchez’s new role is effective immediately, and he will continue to report to Chirichella.

Sanchez, who has been overseeing technology for Hearst Magazines and CDS Global, will continue leading Hearst Autos, as president of the business, with oversight of Car and DriverRoad & Track, and Bring a Trailer.

“Matt is an astute leader with a profound understanding of technology, operations and the importance of solving complex issues for clients,” Chirichella said. “He has played an integral role in the expansion and modernization of customer and client services offered by CDS Global today, and I look forward to seeing how he continues to build the future for this important part of our business as we serve our clients for years to come.”

Leveraging sophisticated data, technology and marketing expertise, CDS Global manages 200 million consumers for more than 1,000 brands and organizations across the globe, handling 326 million mailed marketing touchpoints, 117 million digital email promotions and nearly $10 billion consumer payments processed for clients annually.

“As our customers transform their businesses to serve an increasingly digital customer base, we are committed to accelerating the development and innovation of our offerings,” Sanchez said. “I am confident that the incredibly talented team and solid foundation that has been built at CDS Global will enable us to achieve our primary goal: driving growth and success for our clients.”

Chirichella continued: “We thank Malcolm for his leadership and dedication over the years. His experience, vast knowledge of the business and industry and unwavering commitment to our clients have paved the way for CDS Global’s next chapter and will continue to serve us well as Matt leads the company into the future.”

“After a long and fulfilling career, the last 13 years of which have been at CDS, I have made the decision to step down as chairman and take on an advisory role with the company,” Netburn said. “It is a transformative time for our industry, and I look forward to working with Matt and the seasoned and innovative leadership team as they continue to serve our clients with smart ideas, agility and best-in-class solutions.”

Before joining Hearst Magazines in 2018, Sanchez was chief executive officer and co-founder of Say Media, where he led the company’s corporate strategy including efforts to develop Tempest, a full-service publishing platform that powers hundreds of enterprise brands. He also co-founded the advertising network VideoEgg in late 2004, which acquired the blogging and advertising network Six Apart in 2010 and became Say Media. Prior to that, Sanchez co-founded MediaLiquid, a production company that focused on helping nonprofits develop cost-effective public service announcements.

About CDS Global

CDS Global is the leading provider of end-to-end business solutions, managing more than 200 million consumers for more than 1,000 brands across industries, including media, nonprofits and consumer products. Currently serving nine of the 50 largest charities in North America, and with more than 45 years of expertise and 13 locations worldwide, CDS Global powers elite operations with data-driven solutions. These solutions connect organizations with their customers, subscribers and donors by creating meaningful and seamless interactions. The company is backed by more than 130 years of stability and vision from Hearst. From donations processing and donor acknowledgment letters to customer service and business analytics, CDS Global simplifies operations to make businesses more efficient and cost-effective. Learn more at

About Hearst Magazines

Hearst Magazines’ portfolio of more than 25 powerful brands in the U.S. inspires and entertains audiences across all media platforms. Hearst Magazines’ print and digital assets reach nearly 165 million readers and site visitors each month — 70% of all millennials and 69% of all Gen Z over the age of 18 (source: comScore/MRI 1-20/S19). The company publishes over 300 editions and 245 websites around the world and attracts more readers of monthly magazines than any other publisher.

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