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Media Alert: Adobe Named a Leader Among Experience Optimization Platform Vendors by Independent Research Firm

Adobe Received Highest Scores in the Current Offering and Market Presence Categories


Adobe (Nasdaq:ADBE) announced it was recognized as a Leader in “The Forrester Wave™: Experience Optimization Platforms, Q4 2020” report by Forrester Research, Inc. Adobe received the highest scores of all participating vendors in the current offering and market presence categories, as well as in the recommendations and platform experience criteria. Adobe also received the highest scores possible in the experience optimization technique innovation and supporting services criteria. Adobe is one of 10 experience optimization platform vendors evaluated across 22 criteria for this report.  

In its report, Forrester states: “Adobe remains a dominant player in the experience optimization field. Target Premium offers consistently strong experience optimization features across the board, and its cross-technique and cross-channel workflow experience when creating campaigns is a standout.”

“Marketers strive to deliver a personalized experience at every touch point, and we believe only Adobe Target allows brands to deliver true omnichannel experience optimization,” said Suresh Vittal, senior vice president, Experience Cloud, Platform and Products at Adobe. “We are pleased that Adobe has been recognized as a Leader among experience optimization platform vendors evaluated for their current offering, strategy and market presence.”

Adobe Target, part of Adobe Experience Cloud, is an experience optimization solution that empowers data-driven brands to rapidly experiment and create hyper-personalized experiences that can be leveraged across any digital touchpoint, including web, mobile, email, IoT, devices, call centers and more. Adobe Target has leveraged artificial intelligence and machine learning for more than a decade to enhance customer recommendations, targeting precision and the automation of personalized experiences at scale. Adobe Target integrates with Adobe Experience Manager and Adobe Campaign to enable marketers to seamlessly manage and deliver personalized content. Integration with Adobe Analytics Cloud provides deep insights into customer behavior. Adobe Target is used by major brands worldwide including Lenovo, The Home Depot, Princess Cruises, Sprint and more.

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About Adobe Experience Cloud

Adobe is reimagining customer experience management (CXM) with Adobe Experience Cloud, the industry’s only end-to-end solution for experience creation, marketing, advertising, analytics and commerce. Adobe Experience Cloud helps brands deliver consistent, continuous and compelling B2C, B2B and B2E experiences across customer touchpoints and channels, all while empowering brands to build a unified, secure and scalable digital foundation. As part of Adobe Experience Cloud, Adobe Experience Platform is the first real-time platform for CXM. Open and extensible, Adobe Experience Platform stitches together data from across the enterprise, enabling real-time customer profiles that can be activated across Adobe Experience Cloud solutions.

About Adobe

Adobe is changing the world through digital experiences. For more information, visit

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