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GoPro Black Friday 101: Learn a Little, Save a Lot


So, what’s the story behind Black Friday and Cyber Monday anyway? And do we really need to know anything beyond the fact that we’re going to get screamin’ deals on all kinds of awesome stuff?

If you want to drop some savvy shopper knowledge on your friends and family at Thanksgiving dinner, you’ve come to the right place. But if you’re thinking, “just show me the money, GoPro!” then we’ll save you the time … and money.

Available now on, you can score:

  • HERO9 Black Accessory Bundle with a GoPro Subscription - $200 Savings – for a total of $349.98. This bundle includes everything you need to hit the content-creation-ground running with the newest GoPro—a 32GB SD card, spare battery, Magnetic Swivel Clip, Floating Hand Grip and a sturdy travel case to store it all in. Plus, with the one-year GoPro Subscription you get unlimited cloud storage at original capture resolutions, auto-offload capabilities, damaged camera replacement, ongoing GoPro discounts and more.
  • HERO9 Black camera - $50 savings + a free battery* and 64GB SD card – for $399.99. With 23.6MP sensor—the biggest hardware upgrade since 2012, 5K video, 14.7MP frame grabs, 20MP photos, a front-facing screen, 30% more battery life and next-gen 3.0 features, people all over the internet are freaking out about how great HERO9 Black is. But don’t take our word for it. Just read this!

 Act fast: These promotions end at 8:59pm PT on Tuesday, 12/1, so don’t miss your chance to get the best pricing of the year on the best GoPro’s we’ve ever made. 

Now, for the real treat—a Black Friday/Cyber Monday “The More You Know” history moment:

  • Black Friday began in the ‘50s, when people shopped in stores. ALL THE TIME. Because, no Internet. So, retailers got to thinking, “we should have some big sales on the day after Thanksgiving since most people aren’t working.” It worked so well that many stores’ sales from these events tipped them “into the black” (meaning, they made a bunch of money and became profitable for the year). And so, Black Friday was born.
  • Cyber Monday is younger than 100% of people still reading this story – just 13 years old. Back in 2005 it wasn’t second nature to shop for anything and everything online, so dotcom stores began running sales to encourage shoppers to ditch their brick-and-mortar game and buy online. But why Monday? Turns out recreational shopping pairs well with our morning coffee at the office. So, while ‘Cyber Saturday’ has alliteration going for it, Monday is when online shops reported the most transactions, earning the holiday its name

And that wraps up GoPro Black Friday 101. Have a happy holiday!

*The free battery is available while supplies last and limited to one per order, so what are you waiting for?!

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