Forbes Launches Forbes EQ On BrandVoice, A Thought Leadership Platform Supporting Better Representation, Inclusion And Systemic Equity

Coinciding with the 10^th anniversary of Forbes BrandVoice, Forbes announces the launch of Forbes EQ (Equity Quotient) on BrandVoice, a thought-leadership platform to drive representation, inclusion and systemic equity. Forbes EQ on BrandVoice will launch in collaboration with the Diversity Marketing Consortium with six contributing partners including businesses, entrepreneurs and nonprofit organizations from underrepresented groups by inviting them to share their stories and expertise with the Forbes.com audience via the BrandVoice content marketing platform.

The announcement of Forbes EQ on BrandVoice comes as Forbes marks the 10th anniversary of BrandVoice, the industry-leading content marketing platform which launched with SAP SAP -1.2% as the first partner in November 2010.

“Forbes ignited the era of content marketing with BrandVoice and we’ve consistently introduced new innovations that help our marketing partners engage with our premium audiences,” said Jessica Sibley, CRO at Forbes. “Brands like SAP had the foresight to embrace this new model and join us on a decades-long journey that has elevated brand voices alongside trusted editorial and demonstrated that marketers can help shape business, culture and society.”

“Every brand has a unique voice and valuable insights to share,” said Alicia Tillman, CMO at SAP. “We’ve seen tremendous success with BrandVoice over the past decade because we put content at the center of our marketing strategy. This has allowed us to further extend our voice, reach a wider audience to build our SAP brand community, and drive awareness around relevant topics.”

BrandVoice is a resounding success, giving subject matter experts from top brands a voice alongside editorial staff and contributors, garnering countless awards, thousands of hours of engagement with an influential audience and igniting the era of content marketing.

In addition to SAP, nearly 300 other partners have published more than 20,000 posts on Forbes BrandVoice, achieving 290 million all-time page views. In 2019 alone, Forbes BrandVoice content earned more than 20 top awards including a Telly Award, Communicator Award and IAC Award.  

Forbes consistently evolves its BrandVoice platform and offerings. Among the innovations: a real-time stats analytics dashboard, providing customized homepage landers and enabling partners to use Bertie, the same AI-powered CMS that Forbes journalists use to tell stories. In addition, the BrandVoice offering expanded to include Forbes Premium  features, a digital product for marketers that presents thematically aligned brand content within a custom-design feature page, Connoisseur, a new paid program for luxury partners, and integration with live events including customized, interactive event recaps.

Forbes EQ on BrandVoice is the latest innovation and an extension of Forbes’ recently introduced Representation and Inclusion practice to help the world’s leading brands advocate — and drive meaningful systemic change — for underrepresented identities in business and entrepreneurship. Fueled by the momentum and passion of this new practice, Forbes EQ on BrandVoice will support and amplify Forbes’ commitment to better equity and inclusion.

To learn more about BrandVoice, go here.

About Forbes

The defining voice of entrepreneurial capitalism, Forbes champions success by celebrating those who have made it, and those who aspire to make it. Forbes convenes and curates the most influential leaders and entrepreneurs who are driving change, transforming business and making a significant impact on the world. The Forbes brand today reaches more than 160 million people worldwide through its trusted journalism, signature LIVE and Forbes Virtual events, custom marketing programs and 40 licensed local editions in 70 countries. Forbes Media’s brand extensions include real estate, education and financial services license agreements. For more information, visit the Forbes News Hub or Forbes Connect.