Green Beans Coffee launches “Cup of Joe For a Vet” with Partner Veterans Community Project

Starting Veterans Day, Green Beans will donate coffee to veterans in need for every box of K-Cups purchased from their Amazon store. The “Cup of Joe For a Vet” promotion continues their partnership with Veterans Community Project (VCP), a Kansas City-based nonprofit working to eliminate veteran homelessness through transitional housing solutions and social services.

For over a year Elevate Gourmet Brands’® Green Beans Coffee® has supplied coffee and collateral to veteran residents of the Kansas City community. The Cup of Joe For a Vet initiative is the first step in engaging Green Beans customers in the brand’s efforts to support America’s Veterans in the same way their Cup of Joe For a Joe program engages civilians to support deployed Service Members.

“Green Beans Coffee is committed to supporting American Service Members from deployment to discharge and beyond. That’s been at the core of our mission as a company from Day 1; we opened our first café ever in 1998 in Saudi Arabia serving American Service Members. We launched the Cup of Joe For a Joe program in 2008 as a platform that a person in New York or Omaha or San Francisco could use to connect with a soldier deployed overseas by buying their next cup of coffee in real time, at one of our cafes there,” explained Co-Founder Jason Araghi. “COJ even allows them to exchange messages with the Service Member. Sharing a cup of coffee is universal, and Cup of Joe For a Vet connects civilians with veterans here at home in the same way.”

Cup of Joe For a Vet will run through the end of November, Military Family Month. Visit amazon.com/greenbeanscoffee to purchase K-Cups and participate in the Cup of Joe For a Vet program.

For more information about VCP, please contact Sara Loar at: sloar@vcp.org. For information on Elevate Gourmet Brands’ other food and beverage concepts and locations, please visit elevategourmetbrands.com or email info@elevategourmetbrands.com
 

Contact Information

Greg Rabbitt

Creative Director

Elevate Gourmet Brands

Contact via E-mail