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Claybom Celebrates 70 Years with New Visual Identity and Increased Portfolio

Butter flavor is the brand’s new big bet for the period


Claybom , a traditional BRF margarine brand - one of the largest food companies in the world - introduces the new Butterbom flavored butter. In addition to the novelty, the brand’s packaging was also redesigned, bringing a new, more modern visual identity, while maintaining the iconic “little girl Nhac”, Claybom’s mascot . The news are already available in Brazilian supermarkets.

The innovations arrive to celebrate Claybom’s 70th birthday , which also had its formula updated. With 60% lipids, the new flavor allows even more versatility in culinary applications, combining the ideal creaminess of margarine with the differential of the butter flavor.

As for the packaging, the idea was to give a more contemporary touch to the traditional brand, without losing one of its main characteristics, the “little girl Nhac”. Very well-known by consumers of several generations, her image continues to stand out, but with a more modern design that better portrays her personality. In a study carried out, 96% of consumers know Claybom for its history and tradition, in addition to the strong affective memory with the mascot that refers to the childhood of many Brazilians.

“To celebrate the anniversary of one of the most traditional margarines in Brazil, we decided to bring some innovations to the brand without neglecting quality. The new butter flavor arrives to complete our portfolio and give consumers one more option. The new packaging, on the other hand, gives a more modern touch to the brand ”, explains Mariana Arieta, Executive Manager of Margarine Marketing at BRF.    

About Claybom        
Claybom is a brand that has been present on the Brazilian table since 1950 and in 2020 completes 70 years of history. Very well known for her mascot, the “little girl Nhac”, Claybom has in its portfolio the versions: Creamy with and without salt, and the last launch - flavored butter with salt. In 2007, it was purchased by Perdigão and became part of the BRF group, one of the largest food companies in the world.            

About BRF    
The world’s largest global chicken exporter, BRF is present in more than 130 countries and owns iconic brands such as Sadia, Perdigão and Qualy. Its purpose is to offer quality food that is increasingly tasty and practical to people all over the world, through the sustainable management of a living, long and complex chain, which provides a better life for everyone, from the countryside to the table. Based on fundamental safety, quality and integrity commitments, the Company bases its strategy on a long-term vision and aims to generate value for its more than 90 thousand employees worldwide, more than 250 thousand customers and approximately 10 thousand integrated in Brazil, all its shareholders and society.

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