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Matt Krogstad joins Future Family as VP of Product

Krogstad Brings more than 15 years of Product Innovation in the Fintech Space to Future Family

San Francisco, CA – WEBWIRE
Matt Krogstad named VP of Product at Future Family
Matt Krogstad named VP of Product at Future Family

Today, Future Family, the leading fertility care platform for consumers in the US, announces the appointment of Matt Krogstad as its Vice President of Product. In this role, Krogstad, a veteran fintech executive, will be responsible for scaling the company’s suite of loan products for fertility treatments, such as IVF and egg freezing.

“As Future Family continues growing, Matt will add exceptional expertise to our team,” said Claire Tomkins, CEO, and co-founder of Future Family. “Matt’s fintech start-up experience combined with his classic banking regulation background and entrepreneurial attitude make him the perfect addition to our leadership team.”

Most recently, Krogstad was Head of Product for Mission Lane, where he overhauled  1st gen systems from incubation to scale customer growth, building the business along the way. Before Mission Lane, he was the founder and CEO of Root Banking delivering Phygital banking to innovative financial institutions. Krogstad previously held numerous leadership roles at First Republic Bank, Bank of the West, and Fiserv.

”Not only do I connect with Future Family’s vision and see tremendous potential for growth, but I think they have built an amazing business and team over the past few years,” said Matt Krogstad of Future Family. “Knowing how special it is to have a family of my own, I am excited to be a part of the company that is enabling more people to be able to achieve their dream of having a family.”

There is rising consumer demand for fertility treatment globally driven by a shift in demographics, with an increasing number of women and couples starting their families later in life and more LGBTQ couples wanting children. However, affordability still presents a major gap and the U.S. significantly lags other developed countries with respect to babies born via in vitro fertilization (IVF).

With the IVF market expected to reach a total market size of more than $40 billion by 2024, Future Family is well-positioned to be a key player in the space. The company offers IVF loans to cover the at-times unexpected treatment costs, which can be as high as $20,000 per cycle.

About Future Family:

Future Family is the leading fintech platform in the fertility sector, offering consumers easy monthly plans to cover the cost of IVF and egg freezing. The company launched the first dedicated Fertility Fund to exclusively finance fertility treatment for consumers and has a growing network of premier fertility clinics. The company’s mission is to make fertility care accessible and affordable to all.

Learn more at



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