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Fisher-Price® Expands Little People® Collector Line; Introduces New Lord of the Rings and Elf Figures

By Chuck Scothon, Senior Vice President of Fisher-Price and Global Head of Infant and Preschool, Mattel


Our Little People toys have been a fixture in families’ homes around the world for more than sixty years. With over two billion figures sold since the toys first launched, the line encourages imaginative play through classic sets, such as the farmhouse and school, and through popular franchises. 

Last year, we launched Little People Collector which combines unexpected entertainment properties and pop culture characters that adults recognize with the Little People figures kids love. And, today, we are expanding that line through two new offerings:   

  • Lord of The RingsA six-figure set inspired by J.R.R. Tolkien’s famed series launches today, which franchise fans may recognize as Hobbit Day. The collectible features the members of the Fellowship – Frodo Baggins, Gandalf the Grey, Aragorn, Legolas and Gimli – as well as Lady Arwen. Our designers incorporated the unique character details when developing these figures including Frodo’s feet and Gandalf’s wooden staff. 
  • ElfAlways a holiday favorite, Buddy and his friend from the film Elf decorate the Christmas tree inside this new Little People set. The collectible comes in premium packaging showing off the figures in a snow globe with cut-out snowflakes, a nod to the cut-out snowflakes throughout the film. 

These character sets join additional Little People Collector products that launched earlier this year, including Masters of the Universe, as well as The Beatles and KISS sets, which were first introduced in 2019.

We know parents and caregivers want to share what they love with their children and we will continue to help create these playful connections between kids and the grownups in their lives. The Little People product line enables us to do just that, in ways that surprise adults while delighting infants, toddlers and preschoolers.

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