Delivering on its Sustainability Promise, Fjällräven Moves to Digital-Only Communications with Retail Zipline

Retail Zipline, the leading communication and execution platform for retailers, announced today that its platform will be deployed by Fjällräven, the outdoor clothing and equipment company that’s committed to making nature more accessible. The brand will utilize Retail Zipline’s platform to directly communicate with and improve the retail experience for its employees, and ensure all 35 stores in North America are executing to brand standards.

Over-use of paper for corporate communications significantly impacts a brand’s carbon footprint while decreasing effectiveness. And in retail, offline communication tools like fax and back-office bulletin boards often result in store associates missing important information or not understanding why they are being asked to execute specific tasks, ultimately leading to mistakes and disengaged employees. Retail Zipline moves communications between headquarters and store teams into one online place, enabling store associates to prioritize their tasks, feel engaged with their work, and deliver safe and enjoyable experiences for their customers. 

“As an outdoor brand, we make decisions through the lens of the environment and making the world a better place,” said Sarah Tava, Fjällräven’s Director of Brand Stores for North America. “Turning to digital-only communications with Retail Zipline was a no-brainer. Beyond the positive environmental impact of going paperless, the platform has given our employees access to a global support system and the tools they need to succeed in their jobs.”

Sustainability is at the core of everything Fjällräven does. Retail Zipline has enabled the brand to shift away from paper communications and toward entirely digital communications. Now, all employees – from corporate team members to store associates – will use Retail Zipline’s Resource Library for digital documentation, Compliance Features for communicating and tracking execution of store protocols and health and safety guidelines, and more. The platform not only makes it easier for employees to find and execute on critical information, but also lessens the brand’s carbon footprint. 

Here’s how Retail Zipline has impacted Fjällräven’s operations so far:

• Revamped Training and Onboarding. The brand used to produce 75-page training binders for every employee. Since switching to Retail Zipline, all pertinent training information has been digitized, eliminating paper waste and making specific information easier to access. 
• Seamless Store Opening. By using the platform to engage store managers, track the execution of daily and weekly activities, conduct pre-planning for 2021, and more, the brand successfully opened a new store during the COVID-19 pandemic using digital-only communication.
• Empowered Team. Leveraging Retail Zipline’s Surveys tool to capture feedback from stores has generated an open feedback loop back to HQ and instilled better communication throughout the organization, ultimately minimizing back-and-forth and driving employee retention.

“We are honored to work with a brand that prioritizes sustainability,” said Melissa Wong, co-founder and CEO of Retail Zipline. “We’re looking forward to helping Fjällräven continue to deliver on their brand promise – both through paper reduction and enabling their employees to feel better connected to the brand and mission to make the world a better place.”

To learn more about how Fjällräven is using Retail Zipline to improve store communication and execution, visit:  https://info.retailzipline.com/gtd-fjallraven-case-study

About Retail Zipline:
Retail Zipline is the leading communication and execution platform for retailers. Built with the complexities of retail in mind, Retail Zipline helps HQ streamline and coordinate communications with the field, in a way that makes store teams happier and more productive. The company’s goal is to improve the lives of one million retail employees by 2025, and the platform is already used by leading brands such as L.L. Bean, Hy-Vee Inc., Lush Cosmetics, BevMo!, LL Flooring, Cole Haan, The Lego Group, TOMS, Torrid and others. Retail Zipline is a 100% distributed company with employees across North America and Europe. They are backed by leading venture capitalists including Emergence, Serena Ventures, and Hillsven Capital. To learn more, please visit retailzipline.com. 

About Fjällräven: 
In 1960, Åke Nordin founded Fjällräven in his basement in the Swedish town of Örnsköldsvik. Since then, Fjällräven has made a commitment to quality and timeless design, while staying true to our mission of developing timeless, functional and durable outdoor equipment, acting responsibly towards people, animals and nature and inspiring people to get outside. Today the company has a presence in over 70 countries worldwide. For more information, please visit fjallraven.com.
 

Contact Information

Emma Baron

PR for Retail Zipline

VSC for Retail Zipline

zipline@vsc.co