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Latin Music Industry Innovator Juan Paz Appointed as Head of New ADA Latin Division


Warner Music Group’s ADA Worldwide announced the launch of ADA Latin, headquartered in Miami and led by seasoned music executive and change enabler, Juan Paz. As Managing Director of the new global division, Paz will oversee Latin U.S., Latin America, Spain and Portugal, reporting to Eliah Seton, President of Independent Music & Creator Services at Warner Music Group.

“Global impact is a cornerstone of ADA; we’re the indie that can scale. Being a leader in Latin America is mission critical to delivering on this promise,” said Seton. “As we continue to expand and connect our networks, capabilities and services globally, Juan’s appointment and the team and roster he is building represent a huge milestone. A manager himself, he has the creative credibility to be a true partner to artists—and his marketing acumen is unparalleled, having been an executive at some of the biggest players in the region.” 

“I am honored to be leading ADA’s Latin division, and excited to work with Eliah and team to super-serve our artists and partners in Latin Iberia and beyond,” said Paz. “As someone with an entrepreneurial background who has touched all aspects of the music business, I was drawn to ADA’s unique position in the industry. There’s so much opportunity, especially in this region, and the local artistic community will benefit from having a strong advocate and partner to rely on.”

The launch of a Latin division underscores the importance of the region in ADA’s international footprint, representing a fast-growing segment of the company’s business. The move also furthers ADA’s emphasis on global ambitions with local expertise, having established a local presence in dozens of markets, including a recently announced expansion of its team in Benelux and partnerships with the likes of India’s Ziiki Media and Africa’s Africori, on top of existing leadership in territories such as the UK, Germany, Canada, and Australia.

Paz joined ADA in June and is currently building out his team in Miami and across the region. As he begins developing a local roster of artists, labels and partners, Paz will lean on a suite of benefits to distribute and promote music internationally through both ADA and Warner Music’s global network.

A seasoned industry vet, Paz previously led Digital Marketing for the Latin-Iberia region and the U.S. Latin label of Sony Music. There, he was pivotal in the success of projects for stars such as Romeo Santos, Ricky Martin, Marc Anthony, Enrique Iglesias, Maluma, and Nicky Jam. Prior to, he spearheaded the launch of the Digital Marketing and Consumer Insights department at EMI Latin America, working alongside artists such as David Guetta, Katy Perry, Juan Luis Guerra, and Pablo Alborán. Paz has achieved a successful artist management career as well, playing a key role in the development and international acclaim of artists such as Bomba Estéreo, Monsieur Periné, Javiera Mena, Eduardo Cabra, Superlitio, and most recently, Nanpa Básico. Paz holds a Master’s in Music Business from the University of Westminster in London

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