Betcris becomes the first gaming operator in Latin America to be an MLB betting partner

Betcris today announced a new multi-year international partnership with Major League Baseball in Latin America. As the Official Wagering Partner of MLB in Latin America, Betcris receives access to Official MLB Data, league marks, and logos for its website and other wagering platforms, including a free-to-play mobile app that is currently under development by Betcris. Additionally, international broadcasts of MLB Jewel Events and Postseason match-ups will feature marketing and advertising of Betcris in Latin American countries and territories where the company is licensed and regulated. Betcris and MLB will  also collaborate on best-in-class practices to protect the integrity of MLB games.
 
“Partnering with MLB gives us a great competitive edge and reflects the dedicated efforts we have undertaken to be a leader in sports gaming,” said Betcris CEO JD Duarte. “This partnership will strengthen Betcris’ position in the gaming industry by allowing us to cover all the action in the field and it could not come at a better time. We share a vision with MLB to deliver fun and exciting content to our audiences and that starts with the 2020 season.”
 
“Some of MLB’s most loyal fans reside in Latin America, so it was important to partner with the right gaming operator in the region to engage those passionate fans and also help us reach new audiences,” said Kenny Gersh, Executive Vice President of Gaming and New Business Ventures at Major League Baseball. Gersh added, “Betcris has taken great strides in recent years to listen to their users and continually offer great services and we believe their  experience will only further elevate the engagement opportunities for our Latin American fans.”
 
MLB Summer Camp is underway and Opening Day is scheduled for Thursday, July 23, when the defending World Series Champion Washington Nationals lead off against the New York Yankees. For more information and schedule details, visit MLB.com.

About Betcris and TV Global Enterprises Limited

TV Global Enterprises Limited (TVGE), through its Betcris brand of Sportsbook, is a company that provides a safe and legal online platform for sports betting, via traditional and innovative channels. The company cares about customer needs, improving the service and user experience to foster loyalty towards the brand. With a flexible and agile structure, TVGE adapts quickly to unexpected changes in regulation, market demand and technology. Core objectives include securing customer satisfaction through great service. Focus on efficiency in operational processes, implementing new ideas and using resources to impact customer engagement.

The company’s strategy has been centred around the strong reputation the brand carried over historically, regional marketing strategies and the development of emerging markets in LATAM. TVGE has been able to apply a first to market approach in several countries, positioning the Betcris brand as a local household name. In many cases, the market learned about sports betting by way of interacting with the company’s products and services. In competitive markets, the pricing model offered is used as an acquisition tool. This is pushed throughout all marketing efforts. The company’s ability to view things through the eyes of the customer has enabled it to concentrate on business aspects such as easy and accessible payment solutions, local betting culture and access to technology in each market.

Contact Information

Bob Garcia

Director of Corporate Communications

Betcris

media@betcris.com